Performance Marketer - Internship

About the internship:Selected intern's day-to-day responsibilities include:

1. Update and maintain the daily master performance sheet with spend, leads, paid conversions, revenue, ROAS, conversion rate, and average ticket size at the ad level.

2. Ensure all daily data is accurately fed before any analysis or decision-making.

3. Manually analyze and classify leads as technical or non-technical.

4. Monitor junk ratio trends and detect lead quality degradation early.

5. Track CPL trends across 2-3 day windows and identify abnormal spikes.

6. Identify specific ads responsible for CPL increases or performance drops.

7. Monitor previously winning ads and detect creative fatigue.

8. Analyze audience and targeting performance linked to lead quality and revenue.

9. Maintain the Meta Budgeting Google Sheet and visualize CPL, spend, and lead trends.

10. Conduct structured phase-wise monthly analysis (Day 1-10, 11-20, [hidden]. Monitor daily spend fluctuations and control Meta overspending.

12. Own overall ROAS tracking across all products.

13. Collect regular feedback from SMO Head and team leaders (RoboAI & eDrive).

14. Track connection rate, DNP rate, denial rate, ghosting rate, and open follow-ups.

15. Correlate sales feedback with ad-level data before making decisions.

16. Create sales enablement creatives when required.

17. Draft WhatsApp and follow-up messaging for DNP, ghosting, and open leads.

18. Monitor Google Ads performance and maintain CPL discipline.

19. Optimize keyword-level performance and budget allocation in Google.

20. Reallocate budgets across products based on revenue efficiency.

21. Make scale, pause, or kill decisions based strictly on structured data.

22. Maintain strict revenue accountability, not just lead generationWho can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 15th Sep'26 and 20th Oct'26are available for duration of 6 monthshave relevant skills and interestsStipend:INR₹ 10,000 - 15,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendationSkills required:Social Media Marketing, Search Engine Optimization (SEO), Facebook Marketing, Instagram Marketing, Facebook Ads, Marketing Campaigns and Instagram AdsAbout Company:Our team at 'My Equation' is a tightly knit group of passionate individuals with a shared objective of achieving consistently excellent results as well as having fun in the process, welcoming, and growing. Made up of creative and enthusiastic individuals with a fusion of various backgrounds and defined futuristic ideologies. 'My Equation' aims to provide top-notch products with a reliance on cutting-edge technology. It's our secret recipe for an unsolved equation. With the motto to build a community of students and provide them with resources to find their way in the world through workshops and boot camps, 'My Equation' gives the next generation a platform to innovate, get inspired, and come up with ideas. We, at 'My Equation also aim to provide top-notch educational facilities to students around the world so that they can learn the materials and be more knowledgeable.

Responsibilities

Selected intern's day-to-day responsibilities include:

1. Update and maintain the daily master performance sheet with spend, leads, paid conversions, revenue, ROAS, conversion rate, and average ticket size at the ad level.

2. Ensure all daily data is accurately fed before any analysis or decision-making.

3. Manually analyze and classify leads as technical or non-technical.

4. Monitor junk ratio trends and detect lead quality degradation early.

5. Track CPL trends across 2-3 day windows and identify abnormal spikes.

6. Identify specific ads responsible for CPL increases or performance drops.

7. Monitor previously winning ads and detect creative fatigue.

8. Analyze audience and targeting performance linked to lead quality and revenue.

9. Maintain the Meta Budgeting Google Sheet and visualize CPL, spend, and lead trends.

10. Conduct structured phase-wise monthly analysis (Day 1-10, 11-20, [hidden]. Monitor daily spend fluctuations and control Meta overspending.

12. Own overall ROAS tracking across all products.

13. Collect regular feedback from SMO Head and team leaders (RoboAI & eDrive).

14. Track connection rate, DNP rate, denial rate, ghosting rate, and open follow-ups.

15. Correlate sales feedback with ad-level data before making decisions.

16. Create sales enablement creatives when required.

17. Draft WhatsApp and follow-up messaging for DNP, ghosting, and open leads.

18. Monitor Google Ads performance and maintain CPL discipline.

19. Optimize keyword-level performance and budget allocation in Google.

20. Reallocate budgets across products based on revenue efficiency.

21. Make scale, pause, or kill decisions based strictly on structured data.

22. Maintain strict revenue accountability, not just lead generation