Marketing Lead (Full-Time)

Marketing Lead (Full-Time)

Position: Marketing Lead

Location: Gurugram [Hybrid /Remote]

Type: Full-Time

Compensation: ₹25,000 – ₹40,000 per month + ESOPs (based on experience & performance)

Role Overview

We are looking for a dynamic and empathetic Marketing Lead to drive our brand’s marketing and customer engagement strategy. This role goes beyond digital presence — it requires a deep understanding of diverse customer segments (NRIs, HNIs, senior citizens, devotees, and frequent travelers) and the ability to create meaningful experiences across digital and on-ground platforms. The candidate should be able to balance creativity, strategy, and execution while building long-term relationships through impactful campaigns and partnerships.

Key Responsibilities

Social Media & Digital Marketing

Develop and execute strategies for Facebook, Instagram, YouTube, LinkedIn, Twitter, Reddit, and other platforms.

Create engaging reels, videos, and stories that connect emotionally with audiences.

Manage influencer and community collaborations to expand reach and credibility.

Content Marketing & Creative Development

Lead the creation of content (blogs, brochures, newsletters, videos, presentations).

Build content that resonates with NRIs, HNIs, senior citizens, and spiritual/travel enthusiasts.

Ensure empathetic, customer-first messaging in every communication.

Campaigns & Influential Marketing

Design and execute digital and offline campaigns tailored to different customer categories.

Partner with residential societies, real estate groups, travel networks, and cultural/spiritual communities for brand-building activities.

Plan influential marketing initiatives to engage key opinion leaders and community influencers.

YouTube & Video Strategy

Create and grow a strong presence on YouTube with travel, spiritual, and customer engagement stories.

Oversee end-to-end production of videos highlighting brand values and customer journeys.

Optimize for audience engagement, retention, and subscriber growth.

Customer & Partnership Engagement

Build empathetic engagement strategies tailored for NRIs, HNIs, and senior citizens.

Understand and address the needs of devotees, spiritual travelers, and culturally inclined audiences.

Create on-ground collaborations with residential communities, real estate developers, and travel partners.

Foster long-term customer trust through influential, experience-driven marketing.

Expected Outcomes / KPIs

Steady growth in social media followers and engagement across all platforms.

Strong partnership pipeline with residential societies, travel networks, and cultural communities.

Minimum 2 impactful campaigns per quarter (digital + on-ground).

YouTube subscriber base and video engagement growing month-on-month.

Measurable improvement in customer trust, satisfaction, and community presence.

Requirements

4–8 years of proven experience in digital & experiential marketing.

Strong understanding of customer psychology across segments like NRIs, HNIs, senior citizens, and devotees.

Experience in partnership development (residential societies, real estate, travel networks).

Background in spiritual/travel marketing will be a strong advantage.

Expertise in social media, influencer collaborations, and campaign execution.

Excellent communication, empathetic engagement skills, and ability to build community connections.

Strong leadership and project management abilities to deliver end-to-end initiatives.

📌 This role is ideal for someone who can combine strategic marketing expertise with empathy, customer understanding, and community partnerships, ensuring long-term brand visibility and deep engagement.