Influencer Marketing Manager

We are looking for a creative, results-driven Influencer Marketing Manager to build and manage influencer partnerships, execute impactful marketing campaigns, and strengthen brand awareness across digital platforms.

Key Responsibilities

Influencer Strategy: Develop and execute influencer marketing strategies aligned with brand awareness, audience growth, lead generation, and business objectives.

Influencer Identification: Research, identify, and evaluate relevant influencers, content creators, industry experts, micro-influencers, and thought leaders.

Partnership Management: Build and maintain relationships with influencers across Instagram, YouTube, LinkedIn, and other relevant platforms.

Campaign Execution: Plan, coordinate, and manage influencer campaigns from outreach and negotiation to content approval, publishing, and performance analysis.

Negotiation & Budgeting: Negotiate influencer fees, deliverables, usage rights, and collaboration terms while optimizing campaign budgets and ROI.

Content Collaboration: Work with influencers to develop engaging content, including reels, videos, product reviews, tutorials, testimonials, and thought leadership content.

Brand Collaborations: Identify opportunities for co-marketing, creator partnerships, product launches, webinars, podcasts, and industry collaborations.

Campaign Tracking: Monitor campaign reach, impressions, engagement, clicks, conversions, leads, and overall return on investment.

Influencer Outreach: Create outreach strategies, pitch collaboration opportunities, and maintain a database of influencers, contacts, rates, and campaign results.

Competitor Research: Track competitor influencer campaigns, emerging creators, industry trends, and new collaboration opportunities.

Reporting & Optimization: Prepare campaign reports and use performance insights to improve future influencer marketing initiatives.

Cross-Functional Collaboration: Coordinate with social media, content, design, performance marketing, and sales teams to maximize campaign impact.

Required Skills & Qualifications

2–5 years of hands-on experience in influencer marketing, creator partnerships, digital marketing, or brand collaborations.

Proven experience managing influencer campaigns from planning to execution.

Strong understanding of Instagram, YouTube, LinkedIn, and other creator-driven platforms.

Excellent communication, relationship-building, negotiation, and project management skills.

Ability to evaluate influencers based on audience relevance, engagement quality, authenticity, and campaign performance.

Experience managing campaign budgets, deliverables, deadlines, and reporting.

Familiarity with influencer analytics, campaign tracking, UTM links, and conversion measurement.

Strong research skills and the ability to identify relevant creators for different target audiences.

Ability to manage multiple campaigns and build long-term influencer relationships.

Preferred Qualifications

Experience working with B2B SaaS, AI startups, technology companies, e-commerce brands, or digital agencies.

Existing relationships with relevant creators, industry experts, tech influencers, and business-focused content creators.

Experience with affiliate marketing, referral programs, and performance-based influencer partnerships.

Familiarity with influencer discovery and analytics tools.

Understanding of AI, SaaS, e-commerce, and technology-related content.

Experience managing influencer contracts, content usage rights, and campaign compliance.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

Number and quality of influencer partnerships established.

Campaign reach, impressions, engagement, and audience growth.

Qualified website traffic, leads, sign-ups, and conversions generated.

Cost per engagement, cost per lead, and campaign ROI.

On-time delivery and quality of influencer content.

Growth in brand awareness and relevant audience mentions.

Development of repeat partnerships and long-term creator relationships.