Growth - Internship

About the internship:Xtovia is a Hyderabad-based, science-backed haircare brand reimagining Indian beauty for a global audience. Powered by its proprietary TriLayerX bond repair technology, Xtovia is building the next generation of high-performance haircare for Indian consumers.

We are looking for a Growth Intern who wants hands-on experience in building and scaling a fast-growing D2C brand.

Selected intern's day-to-day responsibilities include:

A. Growth & Marketing Analytics

1. Track and analyze key growth metrics across acquisition, conversion, and retention.

2. Prepare weekly and monthly performance reports.

3. Identify customer funnel drop-offs and growth opportunities.

4. Analyze campaign and channel performance.

B. SEO & Organic Growth

1. Conduct keyword and competitor research.

2. Identify SEO and content opportunities.

3. Support on-page SEO and website optimization.

4. Track organic traffic, rankings, and search performance.

C. Retention & CRM

1. Analyze customer segments and purchasing behavior.

2. Support WhatsApp, email, and CRM campaigns.

3. Study repeat purchases and customer drop-offs.

4. Identify opportunities to improve retention and customer lifetime value.

D. Market & Consumer Research

1. Research haircare trends, consumer behavior, and emerging categories.

2. Conduct competitor analysis across Indian and global haircare brands.

3. Study pricing, product positioning, launches, and marketing strategies.

4. Analyze customer reviews and feedback to identify consumer needs.

E. New Product & Launch Research

1. Research potential new product categories and market opportunities.

2. Identify product gaps and emerging consumer needs.

3. Study competitor product launches and positioning.

4. Support research and analysis for upcoming product launches.

F. Growth Experiments

1. Brainstorm and execute new growth ideas.

2. Support A/B testing of messaging, offers, landing pages, and campaigns.

3. Explore new acquisition and retention channels.

4. Analyze experiment results and recommend improvements.

G. E-commerce Growth

1. Analyze website and product-page performance.

2. Identify opportunities to improve conversion rates.

3. Study cart and checkout drop-offs.

4. Support product-page, offer, and customer-journey optimization.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 11th Sep'26 and 16th Oct'26are available for duration of 3 monthshave relevant skills and interests* Women wanting to start/restart their career can also apply.* Freshers looking for jobs may also applyStipend:INR₹ 5,000 - 10,000 /monthDeadline:[hidden]:59:59Other perks:Letter of recommendation, 5 days a week, Job offerSkills required:Data Analytics, Market research, Marketing, Marketing Strategies and Marketing Campaigns Other Requirements:What We’re Looking For:1. MBA candidates, preferably specializing in Marketing, Business Analytics, Strategy, or a related field.2. Strong analytical and problem-solving skills.3. Curiosity about consumer behavior and D2C businesses.4. Good understanding of digital marketing.5. Comfortable working with Excel and Google Sheets.6. Basic understanding of SEO and marketing analytics.7. Strong research skills.8. Good written and verbal communication skills.9. Ability to turn data and research into actionable insights.10. Proactive attitude and willingness to experiment.Good to Have:1. Knowledge of Google Analytics/GA4.2. Basic understanding of SEO tools.3. Experience with Excel/Google Sheets and dashboards.4. Familiarity with D2C, e-commerce, or consumer brands.5. Basic knowledge of CRM, WhatsApp marketing, or retention marketing.Who Should Apply?This role is ideal for someone who wants to understand how a D2C brand actually grows — from acquiring its first customer to converting, retaining, and learning from them.You’ll gain exposure to growth, marketing, analytics, consumer research, e-commerce, CRM, and new product development while working closely with the team on real business problems.Final-year MBA students and recent MBA graduates are preferred.About Company:Xtovia is the trademark of Audym Lifesciences. We are a science-backed personal care brand built at the intersection of beauty, research, and technology. With patented formulations, clinical trials, and a deep focus on innovation, we aim to bring high-performance skincare and haircare solutions to modern consumers. The company was founded by entrepreneurs from IIT and NIT with 3X exits and is backed by reputed investors. We're building a premium-yet-accessible brand designed for today's digitally native audience where performance, trust, and experience come first. This is an exciting opportunity to work at a fast-growing startup that's redefining beauty through real science, modern branding, and meaningful impact. If you're someone who thrives in high-ownership environments and wants to contribute to something disruptive from the ground up, we'd love to have you on board.Additional information:Job offer: On successful conversion to a permanent employee, the candidate can expect a salary of ₹ 300000 to 400000/yearInternship Details:

1. Location: Hyderabad

2. Duration: 3–6 months

3. Work Mode: Work from the office

4. Stipend: ₹10,000/month

5. Experience: Recent graduates

Responsibilities

Xtovia is a Hyderabad-based, science-backed haircare brand reimagining Indian beauty for a global audience. Powered by its proprietary TriLayerX bond repair technology, Xtovia is building the next generation of high-performance haircare for Indian consumers.

We are looking for a Growth Intern who wants hands-on experience in building and scaling a fast-growing D2C brand.

Selected intern's day-to-day responsibilities include:

A. Growth & Marketing Analytics

1. Track and analyze key growth metrics across acquisition, conversion, and retention.

2. Prepare weekly and monthly performance reports.

3. Identify customer funnel drop-offs and growth opportunities.

4. Analyze campaign and channel performance.

B. SEO & Organic Growth

1. Conduct keyword and competitor research.

2. Identify SEO and content opportunities.

3. Support on-page SEO and website optimization.

4. Track organic traffic, rankings, and search performance.

C. Retention & CRM

1. Analyze customer segments and purchasing behavior.

2. Support WhatsApp, email, and CRM campaigns.

3. Study repeat purchases and customer drop-offs.

4. Identify opportunities to improve retention and customer lifetime value.

D. Market & Consumer Research

1. Research haircare trends, consumer behavior, and emerging categories.

2. Conduct competitor analysis across Indian and global haircare brands.

3. Study pricing, product positioning, launches, and marketing strategies.

4. Analyze customer reviews and feedback to identify consumer needs.

E. New Product & Launch Research

1. Research potential new product categories and market opportunities.

2. Identify product gaps and emerging consumer needs.

3. Study competitor product launches and positioning.

4. Support research and analysis for upcoming product launches.

F. Growth Experiments

1. Brainstorm and execute new growth ideas.

2. Support A/B testing of messaging, offers, landing pages, and campaigns.

3. Explore new acquisition and retention channels.

4. Analyze experiment results and recommend improvements.

G. E-commerce Growth

1. Analyze website and product-page performance.

2. Identify opportunities to improve conversion rates.

3. Study cart and checkout drop-offs.

4. Support product-page, offer, and customer-journey optimization.