Digital Marketing Lead

The incumbent will be responsible for developing a future-ready digital capability encompassing AI, GEO (Generative Engine Optimisation), influencer marketing, digital media, content creation, consumer analytics, dashboards, agency management and marketing technology.

The person should combine strong brand thinking with data orientation and have the ability to translate digital investments into measurable brand and business outcomes.

They should demonstrate

Strong strategic understanding of digital brand building

Hands-on knowledge of paid digital media and media optimisation

Deep understanding of influencer and creator marketing

Strong analytical orientation and dashboard interpretation

Working knowledge of AI tools and emerging Generative AI applications

Understanding of SEO, search behaviour and emerging GEO principles

Strong content and creative judgement

Experience managing multiple brands and stakeholders

Strong commercial and agency-negotiation skills

Understanding of Alcobev regulations and responsible marketing

Ability to present digital performance and recommendations to senior leadership .