Marketing Executive

Job DescriptionMarketing Executive / Marketing ManagerDepartment: MarketingLocation: BangaloreAbout the RoleWe are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.Key ResponsibilitiesChannel Partner MarketingDevelop and execute marketing initiatives focused on engaging channel partners.Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.Build and maintain a consistent communication calendar to improve partner awareness and engagement.Campaign Planning & ExecutionPlan and execute marketing campaigns aligned with the sales and product calendar.Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.Sales EnablementCreate and maintain high-quality marketing collateral, including:Product brochuresSales presentations and pitch decksOne-pagersBanners and promotional creativesProduct FAQsCampaign communication materialsEnsure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.Regional Marketing SupportPartner with regional sales teams to execute localized marketing initiatives.Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.Customize campaigns and collateral based on regional business requirements.Cross-Functional CollaborationWork closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.Reporting & AnalyticsTrack campaign performance using predefined KPIs.Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.Recommend improvements based on campaign analytics and business feedback.Key Performance Indicators (KPIs)Campaign engagement and reachPartner participation and activationLead generation support for the sales teamProduct campaign adoptionSales enablement effectivenessTimely delivery of marketing campaignsQuality and effectiveness of marketing collateralRegional campaign execution successFeedback and satisfaction from channel sales teamsQualificationsEducationBachelor's degree in Marketing, Business Administration, Communications, or a related discipline.MBA in Marketing is preferred.ExperienceMarketing Executive1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.Marketing Manager5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.Required Skills & CompetenciesStrong campaign planning and execution capabilities.Excellent written and verbal communication skills.Experience managing email marketing, WhatsApp campaigns, and digital communication channels.Ability to create compelling marketing collateral and presentations.Strong stakeholder management and cross-functional collaboration skills.Analytical mindset with the ability to interpret campaign performance and recommend improvements.Excellent project management and organizational skills.Proficiency in Microsoft Office and Google Workspace.Experience with CRM and marketing automation platforms is preferred.Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.Preferred Industry ExperienceFinTechFinancial ServicesWealth ManagementInvestment PlatformsBanking & NBFCSuccess in This RoleA successful candidate will:Drive consistent engagement with channel partners through structured marketing initiatives.Execute high-impact campaigns aligned with business and sales objectives.Improve product awareness and partner participation.Enable the sales team with timely and effective marketing collateral.Support lead generation and revenue growth through strategic marketing programs.Build a scalable partner marketing engine that strengthens brand recall and business performance.