SEO Specialist

About ASBS MBA At ASBS MBA, our mission is to empower the 99% to outperform the top 1%. For over 15 years, ASBS MBA has shaped career-ready management professionals through AICTE-approved PGDM and University-affiliated MMS programs offered via its network of progressive B-Schools. Our marketing team is evolving with the new age of AI, automation, and intent-driven search — and we’re looking for an SEO expert who can lead this transformation. About the Role We’re seeking a tech-savvy SEO Specialist who understands that the future of search is AIfirst. This role goes beyond keywords — it’s about mastering E-E-A-T signals, GEO-AIO (GeoAI Optimization), semantic content mapping, and AI-driven ranking factors to scale ASBS MBA’s organic visibility across India and global education markets. If you love experimenting with algorithms, data, and AI-powered SEO tools — this is your opportunity to build the next-gen education brand presence. Key Responsibilities 🔍 AI & Search Strategy • Develop and execute SEO strategies aligned with AI search behavior, SGE (Search Generative Experience), and voice search. • Optimize for Google, Bing, and AI discovery engines (ChatGPT, Gemini, Perplexity, etc.). • Implement semantic search structures, knowledge graphs, and topic clusters for authority building. 📈 On-Page & Technical SEO • Conduct audits for Core Web Vitals, schema markup, site speed, and crawl health. • Manage interlinking, canonical tags, XML sitemaps, and structured data for better indexing. • Optimize meta data using AI-powered analysis tools for CTR improvement. 📊 Content & AI Integration • Collaborate with content teams to create human + AI-optimized long-form and microcontent. • Use AI tools (e.g., SurferSEO, Frase, NeuronWriter, Jasper, ChatGPT) for ideation and optimization. • Implement topic authority models and E-E-A-T frameworks to enhance trust and relevance. 📍 Local & GEO Optimization • Optimize ASBS MBA’s visibility for city-level searches, “near me” queries, and regional trends. • Manage Google Business Profiles, local backlinks, maps optimization, and NAP consistency. 📑 Analytics & Reporting • Use GA4, Search Console, and AI-driven dashboards to monitor performance and identify growth levers. • Report on KPIs such as organic traffic, conversion contribution, keyword rank share, and visibility index. What You’ll Bring • 3–5 years of experience in SEO / SEM / Growth Marketing. • Deep understanding of AI-SEO, semantic search, and intent-based optimization. • Proficiency with tools: GA4, GSC, Ahrefs, SEMrush, SurferSEO, Screaming Frog, and ChatGPT. • Working knowledge of HTML, schema markup, and page speed optimization. • Excellent communication, analytical, and cross-functional collaboration skills. • Bachelor’s degree (MBA or certification in Digital Marketing preferred). Why Join ASBS MBA ✅ Shape the SEO future of India’s most employability-driven B-School brand. ✅ Experiment with AI, automation, and data-led growth systems. ✅ Collaborate with creative, media, and content teams. ✅ Competitive salary + performance-based growth incentives.