Marketing Executive

About the job:Key responsibilities:

A. Social Media & Community Management

1. Manage, write, and execute the content calendar for the company's social media channels.

2. Translate complex B2B SaaS features into engaging, relatable, and thought-provoking social content.

3. Actively engage with industry influencers, prospects, and customers to build an active, loyal community around the brand.

B. Organic Marketing & Content Creation

1. Repurpose high-performing content, including blogs, whitepapers, and case studies, into social media snippets, newsletters, and infographics.

2. Draft compelling copy for emails, landing pages, and marketing collateral that resonates with ideal customer profiles (ICPs).

C. Lead Generation & Campaign Management

1. Plan and execute end-to-end inbound marketing campaigns to generate Marketing Qualified Leads (MQLs).

2. Set up, test, and optimise email nurture sequences and monthly newsletters using marketing automation tools.

3. Assist in organising, promoting, and executing webinars and virtual events to drive pipeline.

D. Analytics & Optimisation

1. Monitor key performance metrics across social channels, email campaigns, and organic traffic, including CTR, engagement, and conversion rates.

2. Analyse performance data to identify what is working and what is not, and adjust strategies accordingly.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 4,50,000 - 5,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:5 days a weekSkills required:Social Media Marketing, Lead Generation, B2B Sales, Content Marketing and LinkedIn MarketingOther Requirements:1. The Experience: 1+ years of proven experience in marketing, specifically within the B2B SaaS domain.2. Startup DNA: You are comfortable with ambiguity, love wearing multiple hats, and possess a "get stuff done" attitude.3. Tech Savvy: Familiarity with marketing tools like HubSpot/Marketo, Google Analytics, Canva, Notion, and social media scheduling platforms (e.g., Buffer, Hootsuite).4. Strong Copywriter: You can write clear, concise, and persuasive copy without relying entirely on AI prompts.5. Data-Informed: You understand the metrics that actually matter (leads, pipeline) versus just vanity metrics (likes, impressions).6. Basic video editing skills for short-form video content (LinkedIn video, YouTube Shorts).7. Experience with product-led growth (PLG) marketing strategies.About Company:At Deejays, we're transforming recruitment by connecting top talent with organizations. We bridge the gap between employers and skilled professionals, ensuring the right fit for both. Our approach is built on trust, transparency, and consistent quality, fostering long-term relationships with clients and candidates alike. We go beyond traditional hiring by offering services like career counseling, resume building, reference checks, and skill development. We help candidates achieve their career goals while ensuring employers get the best talent.

Responsibilities

Key responsibilities:

A. Social Media & Community Management

1. Manage, write, and execute the content calendar for the company's social media channels.

2. Translate complex B2B SaaS features into engaging, relatable, and thought-provoking social content.

3. Actively engage with industry influencers, prospects, and customers to build an active, loyal community around the brand.

B. Organic Marketing & Content Creation

1. Repurpose high-performing content, including blogs, whitepapers, and case studies, into social media snippets, newsletters, and infographics.

2. Draft compelling copy for emails, landing pages, and marketing collateral that resonates with ideal customer profiles (ICPs).

C. Lead Generation & Campaign Management

1. Plan and execute end-to-end inbound marketing campaigns to generate Marketing Qualified Leads (MQLs).

2. Set up, test, and optimise email nurture sequences and monthly newsletters using marketing automation tools.

3. Assist in organising, promoting, and executing webinars and virtual events to drive pipeline.

D. Analytics & Optimisation

1. Monitor key performance metrics across social channels, email campaigns, and organic traffic, including CTR, engagement, and conversion rates.

2. Analyse performance data to identify what is working and what is not, and adjust strategies accordingly.