Digital Marketing Trainer

Position: Digital Marketing Trainer Department: Training & Digital Marketing Experience: 1–3 Years Location: Lucknow Job Overview We are looking for a skilled and enthusiastic Digital Marketing Trainer who can train students and professionals in practical digital marketing concepts. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, SEO, and WordPress website creation and be able to explain concepts in a simple, practical, and engaging manner. Key Responsibilities Conduct practical and interactive training sessions on digital marketing. Train students on Google Ads , including Search, Display, YouTube/Video, campaign setup, keyword research, ad creation, targeting, conversion tracking, and optimization. Train students on Meta Ads , including campaign structure, audience targeting, ad creation, lead generation, traffic, engagement, and conversion campaigns. Teach SEO , including: Keyword research On-page SEO Off-page SEO Technical SEO Link building Google Search Console Google Analytics Website audit and optimization Teach students how to create and manage WordPress websites . Train students on WordPress installation, themes, plugins, page creation, basic customization, forms, menus, and website structure. Provide hands-on assignments, projects, and real-world case studies. Help students understand campaign performance through metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and Quality Score . Monitor students' progress and provide regular feedback. Conduct doubt-clearing sessions and practical assessments. Keep training material and course content updated according to current digital marketing trends and platform changes. Assist students with live projects, portfolio development, and interview preparation. Stay updated with the latest Google, Meta, SEO, WordPress, and digital marketing tools and practices. Required Skills Strong knowledge of Google Ads Strong knowledge of Meta Ads / Facebook Ads Good understanding of SEO Practical knowledge of WordPress website creation Knowledge of Google Analytics and Google Search Console Understanding of Google Tag Manager and conversion tracking is an advantage. Good understanding of digital marketing metrics and campaign optimization. Strong communication and presentation skills. Ability to explain technical concepts in simple language. Ability to conduct practical training and live demonstrations. Preferred Qualifications Bachelor's or Master's degree in Marketing, Digital Marketing, Business, or a related field. Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or SEO certifications will be an advantage. Prior experience as a Digital Marketing Trainer, Faculty, Mentor, or Digital Marketing Executive is preferred. Interested candidates can share their resumes at [hidden]