Social Media Coordinator

About the job:We're looking for a social media coordinator who can bring fresh, creative ideas to how we tell our story across platforms- and who's genuinely plugged into what's happening in the social media world right now. You'll own our social presence, experiment with content formats, and help build a brand voice that resonates with both government-sector stakeholders and enterprise audiences.

Key Responsibilities:

1. Plan, create, and execute social media content calendars across platforms (LinkedIn, Instagram, X/Twitter, YouTube, etc.)

2. Generate original content ideas- posts, Reels/Shorts, carousels, threads- tailored to each platform's format and audience

3. Write engaging captions and copy aligned with brand tone

4. Track performance metrics (engagement, reach, follower growth, CTR) and adjust strategy based on data

5. Stay current with platform algorithm changes, emerging formats, and trending tools

6. Collaborate with design/content teams to produce visuals, videos, and graphics

7. Monitor conversations, trends, and competitor activity relevant to GovTech and enterprise software

8. Engage with the community- respond to comments or DMs, build relationships with followers

9. Assist in running and optimizing paid social campaigns

10. Report on campaign performance and suggest improvements

We're open to two kinds of candidates:

1. 1-2 years' experience: someone who's already run social campaigns and can hit the ground running.

2. Freshers (0 years): someone with a strong growth mindset, genuine curiosity about the industry, and up-to-date awareness of trends- we'll help you build the rest.

A. For 1-2 years candidates:

1. Proven experience managing social media accounts/campaigns (agency or in-house)

2. A portfolio of content you've created or campaigns you've run

3. Hands-on experience with paid social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, etc.)

B. For 0 year/fresher candidates:

1. A genuine, demonstrable interest in social media and digital marketing (your own content, a college project, an internship- anything that shows initiative)

2. Strong awareness of current social media trends, formats, and creators

3. A growth mindset- comfortable learning fast, taking feedback, and iterating

4. Willingness to experiment and try new content ideas without fear of failure

C. Common to both:

1. Strong written communication and creativity

2. Understanding of different platform cultures (what works on LinkedIn what works on Instagram)

3. Bachelor's degree in marketing, mass communication, or a related field (not mandatory if skills/portfolio are strong)

What you'll get:

1. Direct ownership of a growing brand's social presence

2. Mentorship from a leadership team spanning engineering, product, and business development

3. A fast-paced environment where good ideas move quickly from pitch to execution

4. Exposure to both GovTech and enterprise software marketingWho can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,00,000 - 5,40,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Social Media Marketing, Content Writing, Video Editing, Digital Marketing, Search Engine Optimization (SEO), LinkedIn Marketing, Canva, Instagram Marketing and Graphic DesignOther Requirements:A. Must-have (all candidates):1. Strong working knowledge of current social media tools and technologies- scheduling & publishing tools (Buffer, Hootsuite, Meta Business Suite, Later), analytics/reporting tools, design tools (Canva, Figma), video/editing tools (CapCut, Premiere Rush), and AI-powered content tools (for ideation, copywriting, image/video generation)2. Not just 'used them once'- should be genuinely comfortable navigating and picking the right tool for the task3. Bachelor's degree in marketing, mass communication, or a related field (not mandatory if skills/portfolio are strong)B. Nice to have:1. Experience with B2B, tech or SaaS social marketing2. Basic video editing or motion graphics skills3. Familiarity with SEO and content marketing basics4. Interest in the GovTech or enterprise software spaceAbout Company:We are a professional team of coders, designers, engineers, thinkers, and innovators. With around 19 years of collective experience in the field, we can create anything from a needle to a complex rocket machine if it were to be done through coding and design. Our success is not only due to our work, but it is down to our attitude, our approach and how we treat our clients.

Responsibilities

We're looking for a social media coordinator who can bring fresh, creative ideas to how we tell our story across platforms- and who's genuinely plugged into what's happening in the social media world right now. You'll own our social presence, experiment with content formats, and help build a brand voice that resonates with both government-sector stakeholders and enterprise audiences.

Key Responsibilities:

1. Plan, create, and execute social media content calendars across platforms (LinkedIn, Instagram, X/Twitter, YouTube, etc.)

2. Generate original content ideas- posts, Reels/Shorts, carousels, threads- tailored to each platform's format and audience

3. Write engaging captions and copy aligned with brand tone

4. Track performance metrics (engagement, reach, follower growth, CTR) and adjust strategy based on data

5. Stay current with platform algorithm changes, emerging formats, and trending tools

6. Collaborate with design/content teams to produce visuals, videos, and graphics

7. Monitor conversations, trends, and competitor activity relevant to GovTech and enterprise software

8. Engage with the community- respond to comments or DMs, build relationships with followers

9. Assist in running and optimizing paid social campaigns

10. Report on campaign performance and suggest improvements

We're open to two kinds of candidates:

1. 1-2 years' experience: someone who's already run social campaigns and can hit the ground running.

2. Freshers (0 years): someone with a strong growth mindset, genuine curiosity about the industry, and up-to-date awareness of trends- we'll help you build the rest.

A. For 1-2 years candidates:

1. Proven experience managing social media accounts/campaigns (agency or in-house)

2. A portfolio of content you've created or campaigns you've run

3. Hands-on experience with paid social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, etc.)

B. For 0 year/fresher candidates:

1. A genuine, demonstrable interest in social media and digital marketing (your own content, a college project, an internship- anything that shows initiative)

2. Strong awareness of current social media trends, formats, and creators

3. A growth mindset- comfortable learning fast, taking feedback, and iterating

4. Willingness to experiment and try new content ideas without fear of failure

C. Common to both:

1. Strong written communication and creativity

2. Understanding of different platform cultures (what works on LinkedIn what works on Instagram)

3. Bachelor's degree in marketing, mass communication, or a related field (not mandatory if skills/portfolio are strong)

What you'll get:

1. Direct ownership of a growing brand's social presence

2. Mentorship from a leadership team spanning engineering, product, and business development

3. A fast-paced environment where good ideas move quickly from pitch to execution

4. Exposure to both GovTech and enterprise software marketing