Performance Marketing

About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.  Job Description:Develop and oversee performance marketing strategyManage Ad campaigns on Facebook, Google & MarketplacesCreate engaging content for digital platformsConduct regular CRO audits and execute A/B testsImplement user testing for enhanced conversion ratesReview and optimize advertising campaigns for planned ROAS/ACOSIdentify and optimize performance marketing channelsManage Analytics for campaign trackingTroubleshoot campaign-related issuesStay updated on industry trends and emerging technologiesRequirements3-4 years of proven Performance Marketing experienceBachelor's degree in Marketing, Business, or related fieldIn-depth knowledge of digital marketing channels and analyticsStrong creative skills with attention to detailData-driven mindset and analytical abilities