Performance Marketing Specialist (Meta)

About Discovery Kitchen

Discovery KITCHEN is a performance marketing agency for Direct-to-Consumer (D2C) brands. Our creative and data-driven team works closely with brands to turn insights into action, whether it’s scaling ad campaigns, improving the shopping experience, or building strategies that drive repeat business.We're a global team, serving clients in the US, Europe, and Asia. As a remote team, we're on the lookout for talented individuals.

About the Role

We’re looking for a Meta Media Buyer who lives and breathes D2C ecommerce.

You’ll own performance on Facebook & Instagram end-to-end from campaign setup to scaling winners working closely with creative, founders, and growth teams. This is a hands-on execution role, not a reporting or agency-coordination role.

What You’ll Do

Manage Google Ads and Meta (Facebook/Instagram) Ads campaigns across multiple accounts.

Handle advertising budgets up to 30 lakhs per month (preferred).

Structure accounts for creative testing at scale (angles, hooks, formats)

Monitor and optimize for CAC, ROAS, MER, CPA, AOV

Actively test: Creatives (UGC, statics, reels, founder videos) , Bidding strategies & budgets

Diagnose performance issues: Rising CAC, Creative fatigue, Drop-offs across funnel

Collaborate with the design team to develop creative ad angles and visuals.

Ensure proper tracking:Pixel events, Conversion API, Basic attribution hygiene

Who You Are

2–5 years of hands-on Meta ads experience,managing multiple accounts.

Strong D2C ecommerce background is non-negotiable

Proven experience managing ₹5L–₹50L+ monthly budgets

Deep understanding of: Creative-led scaling, broad targeting, learning phase dynamics

Comfortable working with imperfect data and making decisions

Able to explain why something worked or didn’t

Why Discovery KITCHEN?

Be part of a creative and collaborative team.

Work with startups and on creative ad campaigns.

Grow with us in a fast-paced, innovative environment.