Digital Media Growth Specialist

Digital Media Growth Specialist – Consumer AI Startup - Digital Marketer

Company: Airawath

Location: Hyderabad (Onsite)

Experience: 3-6Years

Employment Type: Full-time

Industry: Consumer App | AI | Social | Digital Media

About Airawath

Airawath is an AI-powered consumer platform focused on gifting, celebrations, e-invitations, and social connection. We are building a brand that blends emotion, technology, and great design—and digital media is central to our growth strategy.

We are looking for a Digital Media Growth Specialist who is creative, analytical, trend-aware, AI-savvy, and deeply familiar with how US audiences consume content across platforms.

This is a high-ownership role in a fast-growing startup, ideal for someone who wants to grow brands, not just manage posts.

Key Responsibilities

Own and optimize Airawath’s presence across all major social platforms:

Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest.

Design and execute platform-specific growth strategies to maximize reach, engagement, and follower growth.

Use AI-powered tools for content optimization, scheduling, analytics, trend detection, and performance improvement.

Analyze platform metrics and algorithms to continuously refine content strategy.

Identify and apply US-based digital trends, cultural shifts, seasonal patterns, and audience behaviors.

Collaborate closely with the content writer, UI/UX designer, and video editors to execute cohesive digital campaigns.

Ensure every piece of content is platform-ready:

Correct format and dimensions

Hooks, captions, hashtags, thumbnails

Optimal posting times

Monitor competitors, creators, and emerging formats to stay ahead of the market.

Deliver weekly performance reports with insights, learnings, and clear action items.

Experiment with new content formats, AI workflows, and growth tactics to scale faster.

Required Qualifications

Strong portfolio is mandatory (social pages, growth metrics, campaigns, or content samples).

Applications without a portfolio will not be considered.

3-6 years of experience in digital marketing, social media growth, or content distribution roles.

Hands-on experience using AI tools for:

Content optimization

Caption and hook generation

Scheduling

Analytics and trend forecasting

Deep understanding of US audience behavior and platform algorithms.

Strong working knowledge of Instagram, TikTok, YouTube, and analytics dashboards.

Ability to think both creatively and analytically.

Fast executor with a startup mindset—comfortable with experimentation and iteration.

Ability to work under tight deadlines and manage multiple initiatives.

Strong communication skills and proactive attitude.

Nice-to-Have

Experience working with influencers or building online communities.

Basic understanding of SEO or paid ads.

Experience experimenting with AI-driven marketing workflows.

Exposure to consumer apps, e-commerce, or social platforms.

Why Join Airawath

Work on a consumer AI product with strong emotional and social relevance.

High ownership and real impact on brand growth.

Freedom to experiment with the latest AI and digital marketing tools.

Opportunity to grow quickly with the company.