Brand manager (D2C )

KEY RESPONSIBILITIES • Own end-to-end campaign curation — from concept and messaging to execution and post-campaign review. • Lead marketing execution across channels, coordinating with internal teams and external partners (agencies, freelancers, platforms). • Build and safeguard brand identity, tone, and positioning across all consumer touchpoints. • Plan and execute go-to-market strategy for new product launches and collections. • Work closely with the content and creative teams to translate brand strategy into campaigns, videos, and social content. • Track campaign performance and marketing effectiveness, and use insights to refine future campaigns. • Manage marketing calendars, ensuring timely execution of campaigns across key dates, drops, and sale periods. • Collaborate with the Growth Engine (e-commerce, performance marketing) to align brand campaigns with sales and growth goals. • Manage brand marketing budgets and vendor relationships where applicable.MUST-HAVE REQUIREMENTS • 3-6 years of experience in marketing, with clear exposure across brand marketing and campaign execution (not performance marketing alone). • Demonstrated experience owning campaigns from ideation through to execution and results. • Strong understanding of brand building — positioning, tone of voice, visual identity, and consistency across channels. • Experience leading or closely coordinating with creative, content, and design functions. • Comfortable working with data to evaluate campaign performance, even if not a performance marketer by function. • Strong communication and project management skills — this role requires leading execution across multiple stakeholders and timelines. • Mandatory: prior experience with a lifestyle brand; D2C lifestyle brand experience is strongly preferred.