Presales / Sales Head - Real Estate Sector

Job Description: Head – Pre-SalesLocation: ChennaiExperience: 12–15 yearsReporting To: Head – Sales & MarketingRole Objective - lead and scale the pre-sales engine to drive qualified lead generation, conversion readiness, and seamless handover to sales — ensuring speed, quality, and consistency in customer engagement across all projects.Key Responsibilities1. Lead Management & Conversion EngineOwn end-to-end lead lifecycle (inbound, outbound, digital, channel partners)Design and optimize lead qualification frameworksEnsure speed-to-lead and response SLAs are met consistentlyDrive lead-to-site visit and site visit-to-booking conversion improvement2. Pre-Sales Operations & Process ExcellenceBuild and standardize pre-sales SOPs, scripts, and workflowsEstablish call quality frameworks and audit mechanismsDrive CRM discipline, data hygiene, and funnel visibilityEnsure zero leakage across the funnel3. Team Leadership & Capability BuildingLead, hire, and scale high-performing pre-sales teamsSet daily/weekly targets and performance metricsCoach team on objection handling, product pitch, and closure readinessDrive a performance culture (not activity-based, outcome-based)4. Marketing Alignment & Campaign EffectivenessWork closely with marketing to improve lead qualityProvide real-time feedback on campaign performanceInfluence targeting, messaging, and channel mix5. Customer Experience & EngagementEnsure consistent and high-quality first interaction experienceDesign structured follow-up journeysMinimize lead drop-offs and improve customer responsiveness6. Analytics & ReportingTrack and report:Lead source effectivenessConversion ratios (stage-wise)Cost per qualified leadBuild predictive insights for demand and conversion trendsKey Metrics (KPIs)Lead-to-site visit conversion %Site visit-to-booking conversion %Speed-to-lead (TAT)Lead aging & follow-up adherenceCost per qualified leadCRM data accuracy %Team productivity (per executive)Must-Have:12–15 years in real estate pre-sales / inside salesStrong exposure to residential projects (apartments/villas/plots)Proven track record of handling high-volume lead funnelsHands-on experience with CRM systems (Salesforce, Zoho, etc.)Strong team handling (10–30 members)Good-to-Have:Experience in digital-first lead environmentsExposure to channel partner ecosystemsAnalytical mindset with data-driven decision making