Content Strategist - Internship (WFH & Part Time)

About the internship:Selected intern's day-to-day responsibilities include:

1. Strategic Content Execution: Build and execute content strategies primarily tailored for Instagram within a science-driven wellness brand.

2. Wellness & Health Research: Investigate wellness and preventive healthcare trends to develop informed content pieces.

3. Competitive Ad Auditing: Analyze competitor advertising and social strategies to uncover positioning gaps.

4. Calendar & Campaign Planning: Help organize, schedule, and align content calendars with cross-functional marketing teams.

5. Copywriting & Optimization: Create, edit, and optimize web and social content for maximum engagement and clarity.

6. Performance Analytics: Track content metrics to evaluate success and optimize future strategy iterations.Who can apply:Only those candidates can apply who:are available for the work from home job/internshipcan start the work from home job/internship between 29th Sep'26 and 3rd Nov'26are available for duration of 3 monthshave relevant skills and interestsStipend:INR₹ 7,000 - 15,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendationSkills required:Market research, Marketing, Marketing Strategies and Marketing Campaigns Other Requirements:1. You understand genuine short-form content (not the brain-rotting ones). You understand Tier-1 ( India-1 demographic segment)- what attracts their attention, what motivates them to consider a product and finally purchase it.2. The Right side of your brain overpowers the left. You think in terms of consumer psychology and behaviour. The creative geek inside of you craves to express itself in terms of strong reel hooks and structure.3. You understand all the marketing funnels and have a surface-level knowledge of the creator economy.4. Candidates should possess skills in marketing copywriting to create clear, engaging, and brand-aligned copy for online marketing channels.5. Strong research abilities, especially in health, wellness, and consumer education topics.6. Interest in preventive healthcare, nutrition, and evidence-based wellness; prior internship or project experience in content or marketing is beneficial.About Company:Catalytic Nutrition is a clean-label preventive healthcare brand committed to challenging the pseudoscience and gimmicks dominating today's wellness market.We develop science-backed formulations that prioritise bioavailability and efficacy, each tailored to deliver measurable, targeted outcomes. Our vision is to create India's most trusted evidence-based wellness brand designed for modern lifestyles, rooted in science, and uncompromising on quality.We believe in empowering our consumers through education and complete transparency clearly communicating what our products are designed to deliver, without overpromising.Sustainability is core to our philosophy. From conscious ingredient sourcing to eco-friendly packaging, we are committed to minimizing waste and reducing our environmental impact.

Responsibilities

Selected intern's day-to-day responsibilities include:

1. Strategic Content Execution: Build and execute content strategies primarily tailored for Instagram within a science-driven wellness brand.

2. Wellness & Health Research: Investigate wellness and preventive healthcare trends to develop informed content pieces.

3. Competitive Ad Auditing: Analyze competitor advertising and social strategies to uncover positioning gaps.

4. Calendar & Campaign Planning: Help organize, schedule, and align content calendars with cross-functional marketing teams.

5. Copywriting & Optimization: Create, edit, and optimize web and social content for maximum engagement and clarity.

6. Performance Analytics: Track content metrics to evaluate success and optimize future strategy iterations.