Digital Marketing - Content Creator

DIGITAL MARKETING & CONTENT SPECIALISTInstagram · Reels · Content Creation · Trend Research · AIXclusive Interiors Pvt. Ltd. | Pimple Saudagar, PuneExperience: 2–3 Years | Full-Time, In-Office | Compensation: Best in IndustryABOUT THE ROLEWe are looking for a creative, Instagram-savvy and hands-on Digital Marketing & Content Specialist who understands trends, editing and what makes people stop scrolling.You will work across two visually driven businesses:Premium Luxury Interiors + E-commerce JewelleryManagement will provide the overall brand direction and marketing strategy. You will independently own the day-to-day Reel ideas, trend research, content creation, editing and Instagram execution.KEY RESPONSIBILITIES🎬 INSTAGRAM & REELS — PRIMARY RESPONSIBILITYResearch latest Instagram trends, Reels, audio, hooks, formats, transitions and viral content.Track competitors, creators and trends across interiors, luxury, fashion, jewellery and lifestyle.Independently generate Reel ideas and adapt trends creatively for our brands.Convert raw footage, project videos, product photos and videos into engaging Reels.Edit Reels with strong hooks, pacing, text overlays, transitions, music and CTAs.Manage Instagram Reels, Stories and day-to-day content execution.Analyse views, retention, shares, saves, engagement and follower growth to improve future content.💎 JEWELLERY CONTENTCreate aesthetic and engaging content around:Jewellery Styling · Product Showcases · Fashion Trends · Festive Content · UGC · Transitions · Lifestyle ContentExperience or strong interest in fashion, jewellery, beauty or lifestyle content is a major advantage.🏠 INTERIOR CONTENTCreate content around:Luxury Homes · Before/After · Design Tips · Project Walkthroughs · Transformations · Behind-the-Scenes · Founder Content🤖 AI & ADVANCED CONTENT TOOLSStrong working knowledge of AI-powered content creation and video tools.Experience with tools such as OpusClip, HeyGen, CapCut AI, Runway, Kling, Veo, Canva AI, ChatGPT, Gemini and Perplexity.Use AI for Reel creation, video repurposing, scripting, hooks, voiceovers, subtitles, visual generation, editing and content ideation.Actively explore new AI tools that can improve Reel quality, speed and creativity.📣 META / FACEBOOK ADS — ADDED ADVANTAGEKnowledge of Meta/Facebook Ads is an advantage.Management will provide the strategy, budgets and direction. You should be able to assist with campaign execution, monitoring and basic optimisation.WHAT WE'RE LOOKING FOR2–3 years of hands-on Instagram/Reels/content experience.Excellent Reel editing and visual storytelling skills.Strong understanding of Instagram trends, viral formats and content hooks.Ability to independently research and create fresh Reel ideas.Strong aesthetic sense, especially for premium, luxury and fashion-led content.Comfortable learning and using new AI and content-creation tools.Basic understanding of Instagram analytics and content performance.Meta Ads knowledge is an added advantage.YOU ARE THE RIGHT FIT IF:You naturally follow Instagram, spot trends, experiment with formats, create and edit content, and constantly think:“How can we make the next Reel better than the last?”You don't wait for someone to give you every Reel idea.WHAT WE OFFERCompensation: Best in Industry, based on experience and capability.Work across Luxury Interiors + Jewellery.Access to modern AI and content-creation tools.Direct access to management.Opportunity to grow across Instagram, Content, AI & Digital Marketing.