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Trade Marketing Executive-Navi Mumbai
Walplast Products Verified employer
Actively hiring · Posted 1mo ago · JEV2610F8331E68ED
Salary₹4,00,000 – ₹5,50,000 per year
Experience1–4 yrs
LocationNavi Mumbai
Work modeRemote · Full time
Openings1
EducationAny Graduate
DepartmentMarketing
IndustryEngineering & Construction,
Job description
Trade Marketing Executive
Department: Marketing
Location: HO Mahape, Navi Mumbai
Role Summary:
Responsible for executing trade marketing strategies, strengthening brand visibility, supporting sales teams, and driving engagement with plumbers, contractors, AIDs, masons, painters, and trade associations.
Key Responsibilities:
Execute trade marketing activities across channels and markets.
Plan and implement sales promotions, product communication, and brand activations.
Manage POSM budgeting, logistics, distribution, and assortment.
Conduct market visits and gather trade/customer insights.
Organize mason meets, painter meets, contractor engagement programs, and trade activations.
Drive plumber, contractor, AID, and influencer engagement programs.
Convert brand strategies into effective sales tools and market-level campaigns.
Coordinate with Sales, Production, Packaging, agencies, and other internal teams.
Manage agencies, vendors, and execution partners.
Track the effectiveness of trade marketing activities and recommend improvements.
Build strong relationships with key influencer communities and trade associations.
Key skills
Trade Marketing Sales Promotion Brand Activation POSM Management Market Visits Event & Activation Management Vendor/Agency Management Trade & Customer Engagement Market AnalysisRole: Marketing - OtherIndustry Type: Engineering & ConstructionDepartment: Marketing & CommunicationEmployment Type: Full TimePermanentRole Category: MarketingEducationUG: Any GraduatePG: MBA/PGDM in Any Specializationread moreKey SkillsRetail MarketingTrade marketingBtl ActivationPosmReport
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