Product Marketing (B2C Digital Products)

Role & ResponsibilitiesWe are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.Ideal CandidateStrong B2C Product Marketing ProfileMandatory (Experience 1): Must have 2+ YOE in product marketing for digital productsMandatory (Experience 2): Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etcMandatory ((Experience 3): Experience launching or scaling a mobile app, preferably iOSMandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself—not from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).Mandatory (Stability): Minimum 2 years per role required. One short period employment is acceptable if there are atleast 2 stints of 2+ years. Frequent job changes are straight rejects.Note: Total years of experience must not exceed 5 years.