Performance Marketing Executive

About the job:Key Responsibilities:

1. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms.

2. Monitor campaign performance and optimize key metrics including ROAS, ROI, CPA, CPC, CTR, conversions, and cost per lead.

3. Conduct keyword research, audience segmentation, competitor analysis, and market research to improve campaign targeting.

4. Develop and manage campaign structures, ad groups, budgets, bidding strategies, targeting, and conversion goals.

5. Conduct A/B testing of ad copies, creatives, audiences, CTAs, and landing pages to improve campaign performance.

6. Collaborate with content and design teams to develop engaging, relevant, and high-converting ad creatives.

7. Track and analyze campaign data using tools such as Google Ads, Meta Ads Manager, and Google Analytics.

8. Identify underperforming campaigns, ads, keywords, and audiences and implement data-driven optimization strategies.

9. Prepare weekly and monthly performance reports, highlighting key results, insights, challenges, and recommendations.

10. Stay updated with digital marketing trends, platform updates, and industry best practices while continuously testing new strategies to drive lead generation, conversions, and business growth. Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,40,000 - 4,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress code, 5 days a week, Free snacks & beveragesSkills required:Google AdWords, Market Analysis, Search Engine Optimization (SEO), Lead Generation, Facebook Ads, Marketing Campaigns , Data Analysis, Performance Marketing, A/B Testing and Paid AdvertisingOther Requirements:1. 1-2 years of experience in performance marketing/paid advertising.2. Hands-on knowledge of Google Ads and Meta Ads Manager.3. Strong analytical and problem-solving skills.4. Good understanding of CPC, CPA, ROAS, CTR, and other performance metrics.5. Eagerness to learn and grow in a fast-paced environment.About Company:Nitiglobal is the strategic consulting partner for ambitious brands navigating the Indian market and expanding globally. We deliver robust brand strategy, pan-India market entry roadmaps, and cross-border competitive intelligence. Our actionable insights empower you to make bold, strategic moves, whether you're entering India or taking an Indian brand to the world. For leaders seeking not just data, but global direction, Nitiglobal provides the policy for success. Connect with us for a strategic consultation.

Responsibilities

Key Responsibilities:

1. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms.

2. Monitor campaign performance and optimize key metrics including ROAS, ROI, CPA, CPC, CTR, conversions, and cost per lead.

3. Conduct keyword research, audience segmentation, competitor analysis, and market research to improve campaign targeting.

4. Develop and manage campaign structures, ad groups, budgets, bidding strategies, targeting, and conversion goals.

5. Conduct A/B testing of ad copies, creatives, audiences, CTAs, and landing pages to improve campaign performance.

6. Collaborate with content and design teams to develop engaging, relevant, and high-converting ad creatives.

7. Track and analyze campaign data using tools such as Google Ads, Meta Ads Manager, and Google Analytics.

8. Identify underperforming campaigns, ads, keywords, and audiences and implement data-driven optimization strategies.

9. Prepare weekly and monthly performance reports, highlighting key results, insights, challenges, and recommendations.

10. Stay updated with digital marketing trends, platform updates, and industry best practices while continuously testing new strategies to drive lead generation, conversions, and business growth.