Answer Engine Optimisation (AEO) - Internship (WFH)

About the internship:Selected intern's day-to-day responsibilities include:

A. Established Brand: Growth & Optimisation

1. Monitor the brand's visibility across answer engines and AI-powered search experiences.

2. Identify relevant questions, queries, and topics for which the brand should appear as an answer.

3. Optimise existing pages, FAQs, and informational content to provide clear, concise, and directly answerable information.

4. Restructure content using relevant headings, FAQs, lists, tables, and other answer-friendly formats.

5. Optimise existing content based on search intent and commonly asked user questions.

6. Analyse competitor content and identify opportunities to improve the brand's visibility in answer-based search.

B. New Brand: Build from Scratch

1. Conduct keyword, question, and search-intent research to identify the questions and information users are looking for.

2. Develop content structures around relevant questions and topics.

3. Plan, brief, and publish foundational content, including FAQs, how-to guides, glossary pages, and question-led content.

4. Structure content so that key information is clear, concise, and easily understood by answer engines.

5. Establish consistent and accurate brand information across Google Business Profile, LinkedIn, directories, review sites, and other relevant platforms.

6. Identify and build the brand's initial presence across relevant answer and search platforms.

C. Answer Engine Optimisation

1. Identify opportunities to increase the likelihood of the brand being featured in relevant answer-engine results.

2. Monitor how the brand and its content appear for relevant questions and queries.

3. Analyse competitor answers and identify gaps in the brand's content.

4. Track changes in answer visibility and citations across relevant platforms.

5. Test different content structures and formats to improve answer visibility.

D. Common Responsibilities

1. Coordinate with content, design, and development teams to ensure the timely execution of AEO activities.

2. Stay updated on changes in search behaviour, answer engines, and AI-powered search.

3. Research emerging AEO practices and identify opportunities to improve content visibility.

E. Daily Reporting

1. Submit an end-of-day report for each brand covering:

1. Pages, FAQs, and other content updated.

2. Answer-engine visibility and citations.

3. Blockers and their status.

4. Priorities for the next day.

F. Performance Expectations

1. Consistently work towards improving the brand's visibility for relevant questions and answer-based searches.

2. Increase relevant answer-engine appearances and citations.

3. Establish visibility for new brands across relevant questions within 90 days.

4. Take full ownership, maintain a proactive approach, and ensure attention to quality in every deliverable.Who can apply:Only those candidates can apply who:are available for the work from home job/internshipcan start the work from home job/internship between 30th Sep'26 and 4th Nov'26are available for duration of 6 monthshave relevant skills and interests* Women wanting to start/restart their career can also apply.Stipend:INR₹ 6,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendationSkills required:Search Engine Optimization (SEO)About Company:We are an IT company based in Mumbai. We are a debt management & collection platform for banks & NBFCs.

Responsibilities

Selected intern's day-to-day responsibilities include:

A. Established Brand: Growth & Optimisation

1. Monitor the brand's visibility across answer engines and AI-powered search experiences.

2. Identify relevant questions, queries, and topics for which the brand should appear as an answer.

3. Optimise existing pages, FAQs, and informational content to provide clear, concise, and directly answerable information.

4. Restructure content using relevant headings, FAQs, lists, tables, and other answer-friendly formats.

5. Optimise existing content based on search intent and commonly asked user questions.

6. Analyse competitor content and identify opportunities to improve the brand's visibility in answer-based search.

B. New Brand: Build from Scratch

1. Conduct keyword, question, and search-intent research to identify the questions and information users are looking for.

2. Develop content structures around relevant questions and topics.

3. Plan, brief, and publish foundational content, including FAQs, how-to guides, glossary pages, and question-led content.

4. Structure content so that key information is clear, concise, and easily understood by answer engines.

5. Establish consistent and accurate brand information across Google Business Profile, LinkedIn, directories, review sites, and other relevant platforms.

6. Identify and build the brand's initial presence across relevant answer and search platforms.

C. Answer Engine Optimisation

1. Identify opportunities to increase the likelihood of the brand being featured in relevant answer-engine results.

2. Monitor how the brand and its content appear for relevant questions and queries.

3. Analyse competitor answers and identify gaps in the brand's content.

4. Track changes in answer visibility and citations across relevant platforms.

5. Test different content structures and formats to improve answer visibility.

D. Common Responsibilities

1. Coordinate with content, design, and development teams to ensure the timely execution of AEO activities.

2. Stay updated on changes in search behaviour, answer engines, and AI-powered search.

3. Research emerging AEO practices and identify opportunities to improve content visibility.

E. Daily Reporting

1. Submit an end-of-day report for each brand covering:

1. Pages, FAQs, and other content updated.

2. Answer-engine visibility and citations.

3. Blockers and their status.

4. Priorities for the next day.

F. Performance Expectations

1. Consistently work towards improving the brand's visibility for relevant questions and answer-based searches.

2. Increase relevant answer-engine appearances and citations.

3. Establish visibility for new brands across relevant questions within 90 days.

4. Take full ownership, maintain a proactive approach, and ensure attention to quality in every deliverable.