Marketing Executive

CAPL | JD: Automation Marketing Engineer Page 1 Job Description: Automation Marketing Engineer Canares Automation Pvt. Ltd. (CAPL) | 3 October 2026 Position summary The Automation Marketing Engineer generates and closes orders for conveyors, assembly conveyors, aluminium profile structures, clean rooms, workbenches and ESD products by selling a technical solution on the customer's shop floor, from first visit to payment collection. Item Detail Designation Automation Marketing Engineer Company Canares Automation Pvt. Ltd. (CAPL) Department Sales & Marketing, Automation Division Location Bengaluru, with field travel across Karnataka and neighbouring states Reports to Managing Director Works closely with Design, production, purchase, installation team and accounts Nature of role Field sales, 4 to 5 days a week at customer sites Product portfolio to sell Product line What it covers Typical buyers Conveyors Belt, roller, slat, modular and flat-belt conveyors for material handling Automotive, FMCG, packaging, warehousing, pharma Assembly conveyors Assembly line conveyors, free-flow and pallet transfer lines, workstation-linked lines Electronics, auto components, appliance and EMS assembly plants Aluminium profiles Extruded T-slot profiles, machine frames, guards, enclosures, trolleys and accessories Machine builders, SPM makers, system integrators, plant maintenance Clean rooms Modular clean rooms and clean booths on aluminium structure, with panels, HEPA units and air showers Electronics, pharma, medical devices, precision assembly, labs Workbenches Assembly, inspection and packing workbenches with lighting, tool rails and bins Assembly shops, EMS, QC and repair areas ESD products ESD workbenches, mats, flooring, chairs, trolleys, racks, bins and grounding accessories Electronics manufacturing, EMS, R&D labs, aerospace and defence units Buyers are reached through plant heads, production and manufacturing engineering, maintenance, projects and purchase departments. Key responsibilities Lead generation and market development • Map industrial areas and build a target account list of manufacturers, EMS units, machine builders and integrators. • Generate leads through cold visits, calls, IndiaMART, LinkedIn, references, exhibitions and consultants. • Make at least 4 productive customer visits a day and log each visit the same day. • Develop dealers and system-integrator partners for aluminium profiles and ESD products. • Track competitors' products, prices and wins; report market feedback to management. Technical selling • Study the customer's process on the shop floor: product, load, takt time, layout, cleanliness class and ESD needs. • Collect complete site data: dimensions, load, speed, utilities, drawings and photographs. CAPL | JD: Automation Marketing Engineer Page 2 • Propose the right solution and prepare a concept layout with the design team. • Present products, samples and demos; explain technical and cost advantages against competing options. • Cross-sell across lines: a conveyor enquiry should also open workbench, ESD and profile requirements. Quotation to order • Prepare the bill of material and costing with design and purchase; submit the techno-commercial offer within 48 hours. • Follow up every open quotation; handle technical clarifications and revisions. • Negotiate price, delivery, payment terms and warranty within approved limits; close the order. • Verify the purchase order against the offer and hand over a clear order brief to design and production. Execution and after-sales • Coordinate drawing approval, delivery schedule, installation and commissioning with the customer. • Obtain installation sign-off and customer acceptance. • Resolve complaints and warranty issues with the service team. • Collect payments as per terms: advance, against delivery and retention. • Secure repeat orders, spares and references from every installed site. Reporting • Daily visit report and next-day plan in the Sales Reporter app. • Weekly enquiry, quotation and order pipeline with expected closing dates. • Monthly sales vs target, collections, lost-order analysis and tour expense statement. • Annual territory plan with account-wise and product-wise targets. Key performance indicators KPI Target Order booking Monthly and annual value target set by management Customer visits 4 productive visits a day, 80 a month New accounts opened 4 a month Qualified enquiries generated 20 a month Quotation turnaround Within 48 hours of complete site data Enquiry-to-order conversion 25% by value Collections 100% of dues within agreed credit period Product mix Orders from at least 4 of the 6 product lines each quarter Reporting discipline Daily visit report filed same day, 100% Targets are proposed starting values for management to confirm. Qualifications, experience and skills Qualifications and experience • Diploma or BE / B.Tech in Mechanical, Mechatronics, Industrial or Electrical engineering. • 2 to 6 years in field sales of conveyors, material handling, aluminium profile systems, clean rooms, industrial furniture or ESD products. • Existing contacts in electronics, automotive, pharma or machine-building units in Karnataka are preferred. • Own two-wheeler or car with a valid driving licence; willing to travel extensively. Technical skills • Reads engineering drawings and layouts; can sketch a concept and take accurate site measurements. • Understands conveyor types, drives, load and speed selection, and assembly line balancing basics. • Knows aluminium profile series, connectors and frame design basics.