Social Media Marketer

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

Consistent and self-driven to learn about social media platforms and trends.

Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.

Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.

Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.

Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

Demonstrable B2B social networking experience and social analytics tools.

Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.

Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type:

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.