Marketing Manager

Engineering Services Marketing Manager – NA Region ([hidden]

Shift Timing: 04:00 PM to 01:00 AM IST

Work Location: Hyderabad

Reports to: Sr. Manager Global Marketing

Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.

As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.

In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.

Responsibilities include:

* Planning:

Develop actionable outcome-oriented marketing plans for each quarter

Marketing plan should include tactical marketing calendar with details on all planned activities

Focus should be on creating Techwave brand awareness, lead generation and sales enablement

* Stakeholder Management:

Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region

Create a communication plan to keep the stakeholders informed about various marketing activities for the region

* Research:

Events:

Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful

Marketing Database:

Building the marketing contact database by research and by working with vendors.

* Digital Marketing:

Work with internal team members to develop and execute SEO strategy for the region

Plan and execute PPC/Display/Re-Marketing campaigns

* Content Marketing:

Get all required marketing collaterals prepared for various services in the region

Plan and create innovative content like infographics, videos, etc.

Create and share one newsletter per month to keep region heads and stakeholders informed

* Event Management:

Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.

Analytics:

Measure all marketing activities against key performance indicators

Analyse historical campaign data to improve future campaigns

Requirements:

At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company

Should have worked for the NA regional marketing efforts

Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.

Ability to co-create content in association with content writers internally and externally

Experience working on any Marketing Automation tool

Experience working with cross functional teams

Ability to organize and manage multiple tasks with a sense of calm

Attitude to get things done as planned no matter the challenges faced

For a person to be successful in this role:

Hands-on in all aspects of digital marketing

Good project management skills

Should be a people’s person

Takes complete ownership