Performance Marketer

Job Summary

We are looking for a Performance Marketer who can plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, campaign analytics, and lead generation, with a strong focus on achieving measurable business results.

Key Responsibilities

Plan, set up, manage, and optimize Google Ads and Meta Ads campaigns.

● Develop performance marketing strategies based on business goals and target audiences.

● Conduct keyword research, audience research, competitor analysis, and campaign planning.

● Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, and conversions.

● Continuously optimize campaigns to improve lead quality, conversions, and ROI/ROAS.

● Create and test different ad copies, creatives, audiences, and campaign strategies.

● Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and other relevant tools.

● Prepare regular performance reports and provide actionable insights.

● Coordinate with the content, creative, and social media teams to develop high-performing ad creatives and campaigns.

● Identify opportunities for scaling successful campaigns while controlling acquisition costs.

● Stay updated with the latest trends, algorithm changes, and best practices in performance marketing.

Required Skills & Qualifications

● 1-3 years of hands-on experience in Performance Marketing / Paid Advertising.

● Strong experience with Google Ads and Meta Ads.

● Good understanding of lead generation and conversion-focused campaigns.

● Knowledge of Google Analytics, Google Tag Manager, conversion tracking, and remarketing.

● Understanding of key performance metrics such as CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.

● Strong analytical and problem-solving skills.

● Good communication and reporting skills.

● Ability to manage multiple campaigns and budgets effectively.

Good to Have

● Experience with LinkedIn Ads or other paid advertising platforms.

● Knowledge of landing page optimization and A/B testing.

● Basic understanding of SEO, social media marketing, and content marketing.

● Experience working with B2B or SaaS campaigns.

What We Offer

● Opportunity to work on diverse digital marketing campaigns.

● Learning and growth opportunities.

● Supportive and collaborative work environment.

● Exposure to different industries, audiences, and marketing strategies.