Social Media Manager

Social Media Manager – Complete Roles & Responsibilities 1. Social Media Strategy • Develop monthly content strategies aligned with business goals. • Research industry trends, competitors, and audience behavior. • Plan campaigns for product launches, sales, and brand awareness. 2. Content Planning & Management • Create monthly content calendars. • Plan reels, posts, stories, carousels, and lives. • Ensure content matches the brand's tone and identity. • Coordinate timely posting across platforms. 3. Content Creation, Photography & Videography • Shoot high-quality reels for Instagram and other platforms. • Click product, lifestyle, and behind-the-scenes photographs. • Direct and capture content during shoots. • Ensure visuals align with the brand aesthetic. • Coordinate with photographers/videographers when required. 4. Creative Direction • Ideate content concepts and hooks. • Review and approve edits before publishing. 5. Influencer Marketing • Identify creators, manage outreach, negotiations, barter/paid collaborations and ROI tracking. 6. Community Management • Respond to comments and DMs, engage followers and partner brands professionally. 7. Social Media Growth • Increase followers organically, improve engagement, create shareable content and optimize posting times. 8. Analytics & Reporting • Track Reach, Impressions, Engagement Rate, Follower Growth, Website Clicks, Saves, Shares and Reel Views. • Prepare weekly/monthly reports and recommend improvements. 9. Trend & Market Research • Stay updated with platform trends, competitor activity and emerging content opportunities. 10. Campaign Execution • Execute giveaways, festive campaigns, launches and coordinate with marketing teams. 11. Brand Reputation • Maintain consistent branding, brand voice and monitor customer sentiment. Skills Required • Copywriting & storytelling • Photography & mobile videography • Reel shooting and editing basics • Strong visual aesthetic & content ideation • Canva/Adobe knowledge• Instagram, Facebook, Pinterest & YouTube knowledge • Influencer management • Communication & negotiation • Time management • Data analysis