Digital Marketing Executive

About the job:Key responsibilities:

1. Plan, launch, and manage paid campaigns on Google Ads and Meta Ads.

2. Monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and conversions.

3. Conduct keyword research, audience targeting, and competitor analysis.

4. Create and test ad copies, creatives, and landing page recommendations.

5. Manage campaign budgets and bidding strategies.

6. Perform A/B testing to improve campaign performance.

7. Prepare daily, weekly, and monthly performance reports.

8. Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel.

9. Collaborate with the creative and content teams for campaign assets.

10. Stay updated with platform changes and industry trends.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Delhi onlySalary:₹ 2,40,000 - 3,60,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Facebook Marketing, Email Marketing and Instagram MarketingAbout Company:Founded in 1947, Rajkamal Prakashan was born alongside an independent India. Its founders believed that language is the soul of a nation, and that Hindi spoken and read by hundreds of millions deserved a publishing house wholly dedicated to its flourishing. From its earliest years the press championed writers who questioned, imagined, and challenged authors such as Premchand, Harishankar Parsai, Nirmal Verma, Mannu Bhandari, and Kamleshwar, whose words gave shape to the anxieties and aspirations of post-Partition India. Today the Rajkamal Prakashan Group which includes Radhakrishna Prakashan and Lokbharti Prakashan is the custodian of a living catalogue of over 10,000 titles spanning literary fiction, poetry, biography, history, philosophy, children's books, and translated world classics. Every year we add hundreds of new voices to that conversation, ensuring that the tradition of serious Hindi publishing continues to grow.

Responsibilities

Key responsibilities:

1. Plan, launch, and manage paid campaigns on Google Ads and Meta Ads.

2. Monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and conversions.

3. Conduct keyword research, audience targeting, and competitor analysis.

4. Create and test ad copies, creatives, and landing page recommendations.

5. Manage campaign budgets and bidding strategies.

6. Perform A/B testing to improve campaign performance.

7. Prepare daily, weekly, and monthly performance reports.

8. Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel.

9. Collaborate with the creative and content teams for campaign assets.

10. Stay updated with platform changes and industry trends.