Area Head - Secured Loans (HL&LAP) (Mumbai)

: Area Head Secured Loans (HL &

• LAP)

Base Location

Lucknow, Uttar PradeshFunction:

Secured Loans Channel Acquisition &

• Business DevelopmentProducts:

Home Loans (HL) &

• Loan Against Property (LAP)Reporting to:

Regional Business Head North &

• Central IndiaCompany:

Finance Buddha

Role ObjectiveThe Area Head Secured Loans will be responsible for building, expanding, and activating the DSA/channel partner ecosystem for Home Loans and Loan Against Property across Uttar Pradesh, with a phased expansion into other North adjoining geographies.

The role will focus on acquiring and scaling high-quality DSAs, connectors, property-focused channel partners, and other sourcing relationships, enabling partner productivity, and driving secured loan disbursement growth through structured field engagement and strong local market relationships.

This is a high-impact leadership role within Finance Buddhas secured lending expansion strategy and will play a key role in establishing a strong partner-led Home Loan and LAP sourcing ecosystem.

Key Responsibilities1.

Secured Loan Channel Partner

Acquisition

Identify, acquire, and onboard new DSAs, connectors, property consultants, and other relevant channel partners across Uttar Pradesh and assigned territories.

Build a strong regional sourcing ecosystem specifically for Home Loans and Loan Against Property.

Drive partner acquisition aligned with monthly onboarding, login, sanction, and disbursement targets.

Leverage local market relationships across DSAs, property consultants, brokers, builders, and other sourcing networks to accelerate business scale.2.

Partner

Activation &

• Productivity

Support newly onboarded partners during early-stage setup, product understanding, and business activation.

Enable faster movement from lead generation and login to sanction and disbursement.

Conduct partner training on lender programs, product eligibility, customer profile fitment, documentation, property requirements, and process flows.

Improve partner productivity through structured engagement plans, regular reviews, and market visits.3.

Secured Loan Relationship

Management

Act as the primary business owner for channel partners in the region.

Build and maintain long-term relationships with high-performing DSAs, connectors, property consultants, and other sourcing partners.

Provide day-to-day business support on product fitment, documentation, credit queries, property-related requirements, and process coordination.

Resolve partner escalations and coordinate with internal processing, credit, legal, technical, and operations teams to improve turnaround time.4.

Business

Growth &

• Portfolio Ownership

Drive regional Home Loan and LAP disbursement targets through partner engagement and structured sourcing plans.

Identify high-potential partners and scale their sourcing volumes through focused business plans.

Monitor lead, login, sanction, and disbursement productivity and implement corrective actions where required.

Build a balanced sourcing portfolio across Home Loans and LAP, while identifying opportunities for balance transfer, top-up, and other relevant secured lending propositions.

Lead market expansion from Uttar Pradesh into adjacent North &

• Central India markets over time.

Key Deliverables (Success Metrics)

Achievement of Home Loan and LAP disbursement targets.

Monthly secured loan partner onboarding targets.

Partner activation and productivity improvement.

Improvement in lead-to-login, login-to-sanction, and sanction-to-disbursement conversion.

Regional sourcing and business growth contribution.

Expansion of high-quality DSA/channel ecosystem for HL &

• LAP.

Market penetration across Uttar Pradesh and future expansion territories.

Eligibility Criteria

7 years of experience in secured lending, DSA/channel sales, or sourcing ecosystem management.

Strong experience in Home Loans and Loan Against Property.

Hands-on experience in partner-led sourcing through DSAs, connectors, property consultants, brokers, or similar channels.

Strong existing DSA/channel relationships in Uttar Pradesh is highly preferred.

Proven track record of scaling partner-led Home Loan / LAP sourcing and disbursement.

Robust understanding of secured lending products, credit processes, property/legal/technical requirements, and channel economics.

Comfortable with frequent travel across Uttar Pradesh and neighboring states.

Ideal Candidate Background

NBFC / Fintech secured lending channel sales teams

Banks / Housing Finance Companies DSA relationship and channel management

Home Loan / LAP sourcing ecosystems

Regional secured lending sales leadership roles

Candidates with strong experience in Home Loans, LAP, and the DSA environment in Uttar Pradesh

Contact

HR Chandrika | 91 78hidden_mobile4 .