Digital Marketing Executive

Key ResponsibilitiesManage social media platforms and maintain a consistent content calendar Plan and execute Meta Ads and Google Ads campaigns Monitor campaign performance, reach, engagement, leads and conversions Handle basic SEO activities, keyword research and website optimization Conduct competitor and market research Create and manage content for social media, blogs and digital campaigns Track website and campaign performance using analytics tools Identify new digital marketing trends, tools and growth opportunities Coordinate with the design, content and e-commerce teams Assist in improving product visibility and sales across online platforms Prepare regular performance reports and suggest improvements