Digital Marketing Executive

Job highlights

• Flexible Working Hours, LaptopJob DescriptionLead Generation & Performance Marketing:
• Plan, execute, and optimize paid ad campaigns on Facebook, Instagram, Google Ads, and YouTube to generate qualified leads
• Manage daily ad budgets, A/B test creatives, audiences, and landing pages to improve cost per lead (CPL)
• Set up Meta Pixel, Google Tag Manager, and conversion tracking for all campaigns
• Create and manage retargeting campaigns for website visitors and demo drop-offsSEO & Organic Growth:
• Optimize wappconnect.com for on-page SEO — meta tags, keywords, page speed, schema markup
• Research and target keywords
• Build quality backlinks through guest posts, directory listings, and partnerships
• Track keyword rankings, organic traffic, and domain authority using SEMrush / Ahrefs / Google Search ConsoleContent Marketing:
• Write blog posts, case studies, and landing page content
• Create product explainer videos, reels, and carousel posts for social media
• Develop lead magnets — ebooks, gu

Lead Generation & Performance Marketing: • Plan, execute, and optimize paid ad campaigns on Facebook, Instagram, Google Ads, and YouTube to generate qualified leads • Manage daily ad budgets, A/B test creatives, audiences, and landing pages to improve cost per lead (CPL) • Set up Meta Pixel, Google Tag Manager, and conversion tracking for all campaigns • Create and manage retargeting campaigns for website visitors and demo drop-offs SEO & Organic Growth: • Optimize wappconnect.com for on-page SEO — meta tags, keywords, page speed, schema markup • Research and target keywords • Build quality backlinks through guest posts, directory listings, and partnerships • Track keyword rankings, organic traffic, and domain authority using SEMrush / Ahrefs / Google Search Console Content Marketing: • Write blog posts, case studies, and landing page content • Create product explainer videos, reels, and carousel posts for social media • Develop lead magnets — ebooks, guides, comparison sheets (e.g., 'WhatsApp API vs WhatsApp Business App') • Write email sequences for lead nurturing and onboarding drip campaigns Social Media Marketing: • Manage Facebook, Instagram, LinkedIn, YouTube, and Twitter/X accounts • Post regularly — product updates, client testimonials, tips, industry news, and promotional content • Engage with followers, respond to comments/DMs, and grow community • Plan and execute social media campaigns for product launches, offers, and events • Demonstrate product capabilities through real marketing use cases Analytics & Reporting: • Track and report weekly/monthly KPIs — leads generated, CPL, website traffic, conversion rates, social media growth • Use Google Analytics, Meta Ads Manager, and Google Ads dashboard for performance analysis • Provide data-driven recommendations to improve marketing ROI • Maintain marketing spend tracker and campaign performance sheet