Digital Marketing Executive (Remote)

Role-

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

Responsibilities-

Coordinate with other support functions to develop marketing material

Define schedules, handle posting on social media

Keep an eye on the trends, suggest and execute campaigns around them

Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns

Design, build and maintain social media presence, increase the availability of multiple platforms

Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)

Brainstorm new and creative growth strategies

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications-

BS/MS, BMM degree in marketing or a related field

Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Experience with A/B and multivariate experiments.

Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.