Social Media Marketing - Internship

About the internship:Adda247 is a leading EdTech platform focused on helping students prepare for government exams, competitive examinations, and career-oriented opportunities through online learning and digital educational content. We aim to make quality education accessible to millions of learners across India. We are looking for enthusiastic and detail-oriented freshers to join our growth marketing team as YouTube SEO interns. This role is ideal for candidates interested in YouTube, digital marketing, content optimization, and audience growth. You will work closely with our content, faculty, and design teams to optimize YouTube videos, research trending topics, improve video discoverability, and contribute to the organic growth of our educational channels. No prior professional experience is required. Candidates with a willingness to learn, a basic understanding of YouTube, and an interest in digital content are encouraged to apply.

Selected intern's day-to-day responsibilities include:

A. YouTube SEO & keyword research:

1. Research relevant keywords and trending topics related to education and competitive examinations.

2. Assist in optimizing video titles, descriptions, tags, and other metadata.

3. Identify relevant search terms to improve video visibility and organic reach.

4. Study competitor channels and identify content optimization opportunities.

5. Organize videos into relevant playlists based on subjects, courses, and examinations.

B. Video content optimization:

1. Coordinate with content creators and faculty members to understand video topics and target audiences.

2. Add timestamps and chapters to long-form videos and educational lectures.

3. Assist in optimizing video descriptions, pinned comments, cards, and end screens.

4. Ensure video titles and descriptions are clear, relevant, and aligned with search intent.

5. Support the team in maintaining consistency across video uploads.

C. Thumbnail & audience engagement:

1. Coordinate with graphic designers to suggest relevant and engaging thumbnail ideas.

2. Assist in reviewing video click-through rates (CTR) and identifying improvement areas.

3. Monitor comments and help identify frequently asked questions from students.

4. Explore ways to improve audience engagement, watch time, and viewer retention.

D. Performance tracking & reporting:

1. Track video performance using YouTube Studio and YouTube Analytics.

2. Monitor key metrics such as views, impressions, CTR, watch time, and subscriber growth.

3. Maintain basic performance trackers and prepare regular reports.

4. Identify high-performing videos and share insights with the team.

5. Support the team in implementing data-driven optimization strategies.

Who should apply?

This opportunity is ideal for freshers who enjoy exploring YouTube, understanding digital trends, researching keywords, and learning how online content reaches the right audience. If you are curious, analytical, and eager to learn, we would love to hear from you!Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 16th Oct'26 and 20th Nov'26are available for duration of 3 monthshave relevant skills and interestsStipend:INR₹ 10,000 - 15,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, Flexible work hours, Informal dress codeSkills required:Social Media Marketing, Search Engine Optimization (SEO), Instagram Marketing and YouTube AdsOther Requirements:1. Fresh graduates or final-year students interested in digital marketing and YouTube content.2. Basic understanding of YouTube, video content, and search engines.3. Interest in SEO, keyword research, and social media trends.4. Basic knowledge of MS Excel or Google Sheets is preferred.5. Good research, analytical, and communication skills.6. Attention to detail and willingness to learn new tools and techniques.7. Familiarity with YouTube Studio, VidIQ, TubeBuddy, or Google Keyword Planner is an added advantage, but not mandatory.8. Candidates with academic projects, personal YouTube channels, or relevant digital marketing certifications are encouraged to apply.About Company:Adda247 is the largest and fastest-growing education-technology company that houses multiple platforms, such as Adda247 mobile applications (Android/iOS), which have 5 million+ downloads since their launch in April '16, Adda247 online video streaming and YouTube channel, Adda247 e-commerce platform, Adda247 Franchise channel bankersadda.com, sscadda.com, ctetadda.com, and Career Power. The Adda247 mission is to help the unemployed youth of the country to land decent jobs in both, government sectors & public sectors. Led by a team of IIT-IIM alumni, the main agenda of Adda247 is to provide quality education to the young and bright minds of the country and shape their lives and future profoundly.Additional information:What you will gain:

1. Hands-on experience in YouTube SEO and digital marketing.

2. Practical exposure to keyword research, video optimization, and organic growth strategies.

3. Experience working with a large-scale EdTech content ecosystem.

4. Opportunity to learn YouTube Analytics and performance reporting.

5. Collaboration with content creators, faculty members, designers, and growth marketing professionals.

6. An opportunity to build practical skills and strengthen your career foundation in digital marketing.

Responsibilities

Adda247 is a leading EdTech platform focused on helping students prepare for government exams, competitive examinations, and career-oriented opportunities through online learning and digital educational content. We aim to make quality education accessible to millions of learners across India. We are looking for enthusiastic and detail-oriented freshers to join our growth marketing team as YouTube SEO interns. This role is ideal for candidates interested in YouTube, digital marketing, content optimization, and audience growth. You will work closely with our content, faculty, and design teams to optimize YouTube videos, research trending topics, improve video discoverability, and contribute to the organic growth of our educational channels. No prior professional experience is required. Candidates with a willingness to learn, a basic understanding of YouTube, and an interest in digital content are encouraged to apply.

Selected intern's day-to-day responsibilities include:

A. YouTube SEO & keyword research:

1. Research relevant keywords and trending topics related to education and competitive examinations.

2. Assist in optimizing video titles, descriptions, tags, and other metadata.

3. Identify relevant search terms to improve video visibility and organic reach.

4. Study competitor channels and identify content optimization opportunities.

5. Organize videos into relevant playlists based on subjects, courses, and examinations.

B. Video content optimization:

1. Coordinate with content creators and faculty members to understand video topics and target audiences.

2. Add timestamps and chapters to long-form videos and educational lectures.

3. Assist in optimizing video descriptions, pinned comments, cards, and end screens.

4. Ensure video titles and descriptions are clear, relevant, and aligned with search intent.

5. Support the team in maintaining consistency across video uploads.

C. Thumbnail & audience engagement:

1. Coordinate with graphic designers to suggest relevant and engaging thumbnail ideas.

2. Assist in reviewing video click-through rates (CTR) and identifying improvement areas.

3. Monitor comments and help identify frequently asked questions from students.

4. Explore ways to improve audience engagement, watch time, and viewer retention.

D. Performance tracking & reporting:

1. Track video performance using YouTube Studio and YouTube Analytics.

2. Monitor key metrics such as views, impressions, CTR, watch time, and subscriber growth.

3. Maintain basic performance trackers and prepare regular reports.

4. Identify high-performing videos and share insights with the team.

5. Support the team in implementing data-driven optimization strategies.

Who should apply?

This opportunity is ideal for freshers who enjoy exploring YouTube, understanding digital trends, researching keywords, and learning how online content reaches the right audience. If you are curious, analytical, and eager to learn, we would love to hear from you!