Job description
Collect quantitative and qualitative data from marketing campaigns Collaborate with the Creative Services team on digital or print needs for each event. Capture event content for social media channels when applicable. Make sales outreach via phone, in-person and via email Perform market analysis and research on competition Support the marketing team in daily administrative tasks Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) Prepare promotional presentations Help distribute marketing materials Manage and update company database and customer relationship management systems (CRM) Help organize marketing events Plan and complete field marketing campaigns after conducting preliminary research Develop robust knowledge of all product lines/services Produce various literature, signage, merchandise, and other materials to be used at field marketing events Maintain relationships with third-party vendors and venues Negotiate with retailers and other third-party partners on promotional display and merchandise placement Promote business expansion opportunities to retailers and other merchants through successful field marketing programs Attend relevant trade shows and events Monitor industry trends and competitor activities Manage social media activity surrounding field marketing campaigns Track expenses in an organized fashion Report weekly/monthly on the status of field marketing activities Document and share lead/customer intelligence with sales team.
Key skills
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