CX Analyst & Consumer Insights (B2C, App/Web

Strong Consumer Insights / CX Analytics / Product Insights profile (behavioral/user/product/UX analytics)Mandatory (Experience 1): Must have 3+ years of experience in Consumer Insights, CX Analytics, Product Analytics, UX Research, or Behavioral Data Analysis, working on B2C digital products (web/app) with a focus on understanding user behavior and improving customer experienceMandatory (Experience 2): Hands-on experience in analyzing user journeys, funnels, and behavioral data, including clickstream analysis, cohort analysis, or session-level insights using tools such as Google Analytics, Mixpanel, Amplitude, CleverTap, Firebase, ContentSquare, or similar platforms.Mandatory (Experience 3): Experience working in cross-functional environments (Product, Design, Business, Research teams), contributing to insight generation, problem framing, and solution validation based on behavioral and customer data.Mandatory (Skills 1): Strong understanding of behavioral patterns, funnel drop-offs, engagement metrics, and user journey analysis, with the ability to connect data signals to real user problems.Mandatory (Skills 2): Ability to synthesize quantitative data with qualitative research inputs (user interviews, field research, usability studies), and translate them into clear problem statements or actionable insights.Mandatory (Skills 3): Working knowledge of SQL and Excel, with ability to extract, analyze, and interpret data; familiarity with data visualization or reporting tools (Tableau, Power BI, Looker, etc.) for storytelling is preferred.Mandatory (Skills 4): Understanding of hypothesis-driven thinking and basic experimentation/A/B testing concepts, including interpreting results and distinguishing between correlation and causation.Mandatory (Skills 5): Strong analytical thinking and structured problem-solving skills, with the ability to challenge assumptions, validate insights, and build logical narratives for stakeholders.Mandatory (Domain / Company): Experience in B2C / consumer-facing organizations (fintech, e-commerce, edtech, digital platforms, or similar) with exposure to customer journey and digital behavior analytic