Corporate Lead Generation Specialist/ Sales support- MICE & Affinity

Corporate Lead Generation Specialist/ Sales support- MICE & Affinity

Location: Delhi

Role Summary The Corporate Lead Generation Specialist will be responsible for building and maintaining a robust pipeline of qualified corporate prospects across India for the MICE & Affinity business.

The role involves identifying potential corporate accounts, mapping key decision-makers,

conducting first-level outreach, qualifying opportunities, and scheduling meetings for the

Regional Business Development team.

In addition to lead generation, the role will support the sales function through account intelligence by researching prospective clients, understanding their business, identifying potential travel and event opportunities, and providing relevant insights that enable more meaningful sales conversations and improve conversion.

Key Responsibilities

Identify and build a database of potential corporate clients across India.

Research and map key decision-makers (HR, Sales, Marketing, Procurement, CXOs,

etc.).

Conduct first-level outreach through calls, emails and LinkedIn to generate qualified leads.

Schedule meetings for the Business Development team and ensure smooth lead handover.

Maintain and update CRM/database with accurate prospect information and interaction history.

Develop account intelligence by researching target companies, their business, annual events, incentive programmes, expansion plans, leadership changes and potential

MICE opportunities.

Support outbound campaigns, webinars, roadshows and marketing initiatives through lead generation and follow-ups.

Share market insights, competitor information and emerging business opportunities with the sales team.

Track lead generation metrics and provide periodic pipeline reports.

Preferred Experience

25 years' experience in Lead Generation, Inside Sales, Business Development or

B2B Sales Support.

Experience in Travel, Hospitality, Events, MICE or other B2B industries will be an advantage.

Key Skills

Strong communication and interpersonal skills.

Excellent research and prospecting abilities.

LinkedIn and CRM proficiency.

Good analytical and organizational skills.

Persistent follow-up and relationship-building capabilities .