Performance Marketer (D2C

Strong Performance Marketing / D2C / E-commerce Marketing Profiles.Mandatory (Experience 1): Must have 3+ years of hands-on experience in planning, executing, and scaling paid performance marketing campaigns for D2C or E-commerce brands across platforms like Google Ads and Meta (Facebook & Instagram)Mandatory (Experience 2): Proven experience in end-to-end campaign management, including campaign setup, budget allocation, bid strategy, audience targeting, optimization, and scaling for revenue growthMandatory (Experience 3): Strong understanding of key performance metrics such as CAC, ROAS, CTR, CPC, and conversion rate (CVR), with demonstrated ability to optimize campaigns for efficiency and ROIMandatory (Experience 4): Hands-on expertise in tools and tracking systems including Google Analytics, Google Tag Manager, Meta Pixel, and UTM tracking for performance measurement and attributionMandatory (Experience 5): Experience in running multi-channel campaigns across Google (Search, Display, YouTube) and Meta platforms, with strong knowledge of re marketing, dynamic ads, and funnel optimization strategiesMandatory (Experience 6): Strong analytical skills with experience in A/B testing, audience segmentation, and deriving actionable insights from campaign data using Excel/Google Sheets or dashboardsMandatory (Experience 7): Experience in managing budgets, forecasting performance, and driving monthly revenue/sales targets with end-to-end ownership of campaign outcomesMandatory (Domain): Must have experience working with D2C / E-commerce / Consumer brands (preferably in high-growth categories like FMCG, Health & Wellness, or Lifestyle)