Digital Marketing Manager

Cross-functional coordination of digital marketing programs.

Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.

Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.

Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.

Monitor and report on metrics associated with program execution.

Ability to leverage data and analytics to expand and optimize programs.

Accountability for adoption, renewal, and churn improvement goals.

Requirements

4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.

Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.

Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.

Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.

Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.

Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.

Excellent communication - verbal and written.

Display effective leadership skills, team collaboration, and executive presentation skills