App Growth & Marketing (ASO Specialist)

Job Role: App Growth and Marketing Manager (ASO Specialist)Location: DelhiExperience: 2-6 Years in App growth and Performance Marketing and ASOCompensation: upto 12 LPA (Based on experience)Employment Type: Full-timeKey ResponsibilitiesDevelop and execute app marketing and user acquisition strategies to drive quality installs and conversions.Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.Identify opportunities to improve user activation, engagement, retention, and repeat transactions.Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.Explore new acquisition channels, growth opportunities, and marketing experiments.Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.Prepare regular reports on app growth and marketing performance and provide actionable insights.Required Skills & Qualifications2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.Hands-on experience managing Google Ads and Meta Ads campaigns.Strong understanding of App Store Optimization (ASO).Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.Strong analytical and problem-solving skills.Ability to work with data and translate insights into actionable growth strategies.Good understanding of the mobile app user journey and acquisition funnel.Strong communication and cross-functional collaboration skills.Candidates with experience in fintech or financial services app marketing are especially encouraged to apply