Digital Marketing Executive

We are looking for an experienced and result-oriented Digital Marketing Executive to join our team at Floating Infotech Pvt. Ltd. The candidate should have hands-on experience in performance marketing, lead generation, social media marketing, SEO, and campaign management. Key Responsibilities: Plan, create, manage and optimize Meta Ads (Facebook & Instagram), Google Ads and LinkedIn Ads Generate quality leads for software development, web development, mobile apps and IT services Manage social media pages and prepare engaging posts, reels and promotional content Perform SEO, keyword research, on-page and off-page optimization Monitor campaign performance, CPL, CTR, conversions and ROI Manage Google Analytics, Search Console and Meta Business Manager Download and maintain daily leads and coordinate with the sales team for follow-ups Support email marketing, WhatsApp marketing and remarketing campaigns Prepare weekly/monthly digital marketing and lead-generation reports Research competitors, target audiences and new marketing opportunities Coordinate with designers, developers and sales teams for campaigns and landing pages Requirements: Minimum 2 years of relevant digital marketing experience, strong knowledge of Meta Ads and Google Ads, good communication and analytical skills, and experience in lead-generation campaigns. Experience in an IT/Software company will be preferred.