Digital Marketing

Digital Marketing Executive – Key Responsibilities

Plan and execute LinkedIn marketing campaigns targeting colleges, universities, and institutional decision-makers

Create and optimize Google Ads (Search & Display) campaigns to generate inbound leads and demo requests

Manage Meta Ads (Facebook & Instagram) for brand awareness in the education sector

Execute email marketing campaigns including drip sequences, newsletters, and lead follow-ups

Manage social media platforms (LinkedIn, Facebook, Instagram) with consistent branding and engagement

Write SEO-friendly content such as blogs, landing pages, and case studies related to EdTech, student management, and NAAC compliance

Track campaign performance using GA4, Google Ads, and Meta Ads Manager

Coordinate with the design team for creatives, banners, brochures, and social media assets

Support product marketing with presentations and sales collateral

Research competitor activities and trends in the EdTech and higher education industry

Required Skills & Qualifications

1+ year of experience in digital marketing (B2B/SaaS preferred)

Hands-on experience with Google Ads and Meta Ads Manager

Knowledge of LinkedIn marketing and B2B lead generation

Familiarity with email marketing tools like Mailchimp, HubSpot, or Zoho Campaigns

Understanding of SEO, keyword research, and content optimization

Experience using Google Analytics 4 (GA4) for tracking and reporting

Basic design skills using Canva

Strong English communication and copywriting skills

Bachelor’s degree in Marketing, Business, Mass Communication, or related field

Preferred Skills

Experience in SaaS or EdTech marketing

Knowledge of Indian higher education and NAAC/NBA processes

Familiarity with CRM tools like HubSpot or Zoho

Experience with WhatsApp Business marketing

Basic video editing skills for short-form content

Language Requirements

Kannada – Required

English – Required

Hindi – Preferred