Marketing Strategist

Routofy Services Pvt. Ltd. started by Ex-Microsoft, IIT Delhi graduates on a mission to change travel search forever. It aims at changing travel search forever by bringing in the much needed technological disruption in an industry that has been stagnant for years, running on a conventional OTA model developed in nineties. The company is proudly backed by Kunal Bahl and Rohit Bansal, founders of Snapdeal.com. The company runs and owns travel portal Routofy.com which compares and combines flights, trains, buses and cabs to give its users end to end connectivity, all the way down to smallest towns and villages.

Job Description:

• Ideate and suggest brand-building campaign to achieve the defined marketing objectives
• Actively execute brand development activities/ strategies, PR and Marketing Communication
• Execute effective marketing campaigns for achieving brand awareness & business objectives
• Strategize and drive consumer-centric initiatives across medias (Online, offline, social)
• Constantly measures the effectiveness of consumer promotion or activation

Skillsets Required:

• Good content writing & editing skills
• Proficiency in Microsoft Excel
• Good communication skills
• Ability to research & brainstorm marketing campaigns