Social Media & Content - Team Lead

Job Purpose -

The role will lead the social media and content strategy for a leading and iconic Indian tractor brand, and will be responsible for creating, executing, and managing all organic and creative content initiatives across digital platforms. It will also be responsible for crafting compelling brand narratives, fostering community engagement, and analysing content performance to derive insights for improved reach, engagement, and brand affinity. The goal is to strengthen the brands voice, build a loyal digital community, and support business growth through impactful storytelling and creative excellence.

Principal Accountabilities -

Social Media Strategy & Execution

Develop and oversee the brands social media strategy across platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.)Plan and execute content calendars aligned with product launches, campaigns, and seasonal prioritiesMonitor trends, platform updates, and audience behavior to inform strategy and content formats

Creative Direction & Content Production

Lead ideation and production of high-quality visual and written content (videos, reels, carousels, infographics, etc.)Collaborate with designers, copywriters, photographers, and videographers to ensure timely and brand-aligned outputEnsure consistency in tone, voice, and visual identity across all creative assets

Community Management

Oversee engagement and response strategy across social platformsMonitor brand sentiment and escalate feedback or issues to relevant teamsBuild and nurture online communities through interactive content and conversations

Campaign Integration

Work closely with the performance marketing team to align creative assets with paid campaignsSupport influencer and partnership campaigns with creative briefs and content coordinationEnsure organic and paid content are harmonized for maximum impact

Analytics & Optimization

Track and analyze engagement metrics, reach, sentiment, and content performanceGenerate insights to optimize future content and improve audience engagementConduct A/B testing on creatives and formats to refine strategy

Agency & Vendor Management

Manage relationships with creative agencies, freelancers, and production housesReview and approve creative deliverables and ensure adherence to timelines and budgets

Innovation & Experimentation

Explore new formats, platforms (e.g., Threads, Pinterest, Snapchat), and storytelling techniquesPilot interactive and immersive content experiences (e.g., AR filters, live sessions, polls)

Internal Collaboration

Interface with product, brand, and business teams to understand messaging prioritiesSupport internal campaigns and communications with creative inputs

Candidate Specifications -

Previous experience in leading social media and creative content teams, with a strong portfolio of brand-building campaigns across platforms like Instagram, Facebook, YouTube, LinkedIn, and X (Twitter)Hands-on experience in content creation and publishing tools, including Meta Business Suite, Canva, Adobe Creative Suite, and scheduling platforms like Hootsuite.Strong understanding of audience behavior, platform algorithms, and engagement metrics to inform content strategy and optimizationProven track record of driving organic growth, engagement, and brand affinity through innovative storytelling and community-building initiativesExcellent communication and presentation skills, with the ability to craft compelling narratives and collaborate across teamsCreative mindset with critical thinking and project management skills, capable of balancing brand consistency with experimentationExperience managing high-volume content calendars and coordinating with multiple stakeholders and agenciesSkills Social Media Strategy, Content Marketing, Creative Direction, Copywriting, Visual Storytelling, Community Management, Influencer Collaboration, Brand Voice Development, Analytics & Reporting .