Digital Marketing - Internship

About the internship:Selected intern's day-to-day responsibilities include:

1. End-to-End Campaign Launch: Build, schedule, and launch multi-channel CRM campaigns (Push Notifications, Email, SMS, WhatsApp) according to marketing briefs and audience targeting criteria.

2. Flash Sales & On-Site Messaging: Own real-time app and website banner updates during high-velocity flash sales, promotional periods, and seasonal marquee events.

3. Lifecycle Journey Setup: Implement and support automated customer communication journeys to boost user retention, engagement, and repeat conversions.

4. Pre-Flight Quality Assurance: Conduct pre-launch QA audits across all touchpoints to verify copy, promo codes, deep links, dynamic tags, and audience segmentation.

5. Touchpoint Audits: Regularly inspect active communication channels and landing pages to catch and resolve broken links, expired offer banners, or configuration errors.

6. Calendar & Workflow Ownership: Maintain the centralized CRM Content Calendar, execution trackers, and operational documentation to ensure on-time deployment.

7. Cross-Functional Coordination: Collaborate directly with Design, Copywriting, and Product teams to gather approved assets and align campaign details ahead of deadlines.

8. Performance Analytics & Reporting: Track core CRM metrics (Open Rates, CTRs, Conversion Rates, Unsubscribes) and compile campaign performance data into reporting sheets.

9. Dashboard & Insight Creation: Build and update weekly dashboards highlighting top-performing creatives, channels, and offers to deliver actionable growth insights.

10. Audience Segmentation & Data Management: Upload customer lists, perform data checks, and apply approved targeting criteria for precise campaign reach.

11. A/B Testing & Experimentation: Help execute A/B tests on subject lines, send times, and design layouts to identify top-performing messaging across customer cohorts.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 27th Oct'26 and 1st Dec'26are available for duration of 3 monthshave relevant skills and interestsStipend:INR₹ 10,000 - 15,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, Flexible work hours, Informal dress code, 5 days a weekSkills required:Content Writing, MS-Word, Email Marketing, MS-Excel, Content Marketing, English Proficiency (Spoken) and English Proficiency (Written)About Company:Zoomcar holds the distinction of being India's first and largest 100% self-drive car rental company. The company allows users to rent vehicles on an hourly, daily, weekly or monthly basis & thus, avoid the need to buy a vehicle of its own. Founded in 2013 by Greg Moran and David Back, headquartered in Bangalore, its services are presently spread across more than 100+ cities in India.

Responsibilities

Selected intern's day-to-day responsibilities include:

1. End-to-End Campaign Launch: Build, schedule, and launch multi-channel CRM campaigns (Push Notifications, Email, SMS, WhatsApp) according to marketing briefs and audience targeting criteria.

2. Flash Sales & On-Site Messaging: Own real-time app and website banner updates during high-velocity flash sales, promotional periods, and seasonal marquee events.

3. Lifecycle Journey Setup: Implement and support automated customer communication journeys to boost user retention, engagement, and repeat conversions.

4. Pre-Flight Quality Assurance: Conduct pre-launch QA audits across all touchpoints to verify copy, promo codes, deep links, dynamic tags, and audience segmentation.

5. Touchpoint Audits: Regularly inspect active communication channels and landing pages to catch and resolve broken links, expired offer banners, or configuration errors.

6. Calendar & Workflow Ownership: Maintain the centralized CRM Content Calendar, execution trackers, and operational documentation to ensure on-time deployment.

7. Cross-Functional Coordination: Collaborate directly with Design, Copywriting, and Product teams to gather approved assets and align campaign details ahead of deadlines.

8. Performance Analytics & Reporting: Track core CRM metrics (Open Rates, CTRs, Conversion Rates, Unsubscribes) and compile campaign performance data into reporting sheets.

9. Dashboard & Insight Creation: Build and update weekly dashboards highlighting top-performing creatives, channels, and offers to deliver actionable growth insights.

10. Audience Segmentation & Data Management: Upload customer lists, perform data checks, and apply approved targeting criteria for precise campaign reach.

11. A/B Testing & Experimentation: Help execute A/B tests on subject lines, send times, and design layouts to identify top-performing messaging across customer cohorts.