Ads Executive - Digital Marketing & Creative Agency

Roles & Responsibilities :-1. Create and optimize digital campaigns on Google Ads & Facebook2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)6. Brainstorms new and creative growth strategies through digital marketing7. Measure and report performance of all marketing campaigns, and assess against goals8. Identifying new business leads and contributing to the expansion of business activities9. Preparing campaign budgets and work schedules, as well as setting project deadlines10. Developing link building strategies.11. Analyzing keywords and SEO techniques used by competitors.12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customersSkills Required :-1.At least 2 years of exp in the advertising industry.2. leading and managing SEO/SEM3. Experience in optimizing landing pages and user funnels4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)6. Experience in setting up and optimizing PPC campaigns on all major search engines7. Knowledge about LinkedIn Marketing8. Proficiency in campaign management software, such as HubSpot Marketing9. Extensive experience in client relationship management