Chief Sales Officer (CSO)

Company: Shortfundly

Position: Chief Sales Officer (CSO)

Employment Type: Full-Time

Experience: 8–15+ Years

Location: Chennai, Tamil Nadu

Work Mode: On-site / Hybrid (as mutually agreed)

Working Hours: 10:00 AM – 7:00 PM IST

Department: Sales & Business Development

Compensation: Competitive Fixed Salary + Performance-Based Incentives

About Shortfundly

Shortfundly is a MediaTech company building an integrated technology ecosystem for filmmakers, content creators, production houses, and OTT businesses.

Our product ecosystem includes OTT content distribution, OTT SaaS white-label solutions, film festival management, microdrama platforms, creator tools, and other digital media services.

With a growing global filmmaker and creator network, our vision is to empower 1 million filmmakers by 2030.

We are looking for an experienced and results-driven Chief Sales Officer (CSO) to lead our sales strategy, build a high-performance sales organisation, and accelerate business growth.

Role Overview

The Chief Sales Officer will own Shortfundly's overall sales strategy, revenue generation, customer acquisition, strategic partnerships, and business development.

The ideal candidate should have strong B2B sales leadership experience, a proven track record of closing enterprise deals, and the ability to build scalable sales processes.

This is a key leadership position with direct responsibility for revenue growth and market expansion.

Key Responsibilities

Sales Strategy & Revenue Growth

Develop and execute the company's overall sales strategy.

Drive revenue growth across OTT SaaS, OTT content distribution, and other Shortfundly products.

Define quarterly and annual sales targets.

Identify new business opportunities, customer segments, and revenue channels.

Develop pricing, packaging, and commercial strategies.

Build a predictable and scalable sales pipeline.

B2B & Enterprise Sales

Acquire OTT entrepreneurs, broadcasters, production houses, media companies, and content owners.

Drive enterprise sales for Shortfundly's OTT SaaS white-label solutions.

Build relationships with film production companies, OTT platforms, agencies, and institutional customers.

Lead high-value negotiations, proposals, product demonstrations, and deal closures.

Develop strategic accounts and long-term customer relationships.

Strategic Partnerships

Establish partnerships with OTT platforms, media networks, production houses, film institutes, and technology companies.

Identify channel partners, affiliates, and referral networks.

Explore international business opportunities.

Build strategic alliances that generate recurring revenue.

Sales Team Leadership

Recruit, train, and manage SDRs, tele sales executives, business development executives, and account managers.

Establish sales processes, SOPs, and performance metrics.

Implement CRM-driven sales management.

Conduct regular pipeline reviews and sales performance evaluations.

Build a result-oriented sales culture.

Revenue Operations & Performance

Monitor sales pipeline, conversion rates, average deal value, and customer acquisition cost.

Improve lead-to-customer conversion.

Track monthly recurring revenue (MRR), collections, and sales productivity.

Develop accurate revenue forecasts.

Work closely with the CEO, marketing, product, and operations teams.

Business Segments to Lead

The CSO will primarily focus on:

OTT SaaS – B2B

Acquiring businesses and entrepreneurs looking to launch their own branded OTT streaming platforms.

OTT Content Distribution

Acquiring filmmakers, production houses, and independent content owners for digital distribution opportunities.

Film Festival & Institutional Partnerships

Building business relationships with film festivals, film schools, colleges, and media institutes.

Strategic Media Partnerships

Developing commercial partnerships with content networks, advertisers, OTT platforms, and media organisations.

Key Performance Indicators (KPIs)

Monthly and quarterly revenue achievement.

New paying customer acquisition.

OTT SaaS customer acquisition and recurring revenue growth.

Enterprise deal closures.

Qualified sales pipeline value.

Lead-to-customer conversion rate.

Average deal size and sales cycle.

Customer retention and account expansion.

Sales team productivity and target achievement.

Required Experience & Skills

8–15+ years of experience in sales, business development, or commercial leadership.

At least 3–5 years in a senior sales leadership or team management role.

Proven experience in B2B, enterprise, SaaS, technology, media, or entertainment sales.

Strong track record of achieving revenue targets and closing high-value deals.

Experience building and scaling sales teams.

Excellent negotiation, presentation, and relationship-management skills.

Strong understanding of SaaS recurring revenue and enterprise sales models.

Experience with CRM platforms and sales analytics.

Entrepreneurial mindset with ownership of business outcomes.

What We Offer

🚀 Opportunity to lead sales for a growing MediaTech and OTT technology company.

📈 Direct ownership of revenue growth and business expansion.

🤝 Opportunity to work closely with the CEO and leadership team.

🌍 Exposure to the global OTT, entertainment, and creator economy.

💼 Competitive fixed compensation with performance-linked incentives.

⭐ Opportunity to grow into a key leadership position as the company scales.

Ideal Candidate

We are looking for a sales leader who thinks like a business owner, takes accountability for revenue, can build a strong sales team, and knows how to convert market opportunities into sustainable business growth.

The ideal candidate should be comfortable working in a growth-stage startup environment, building processes from the ground up, and delivering measurable commercial results.

How to Apply

Interested candidates can share:

Updated Resume / Professional Profile.

LinkedIn Profile URL.

Summary of previous sales leadership experience.

Details of teams managed and revenue targets achieved.

Major B2B or enterprise deals successfully closed.

Current and expected compensation.

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Join Shortfundly and lead the next phase of growth in the global OTT and MediaTech ecosystem.