Associate Retention Marketing

About the job:Key responsibilities:

A. Strategy & Customer Segmentation

1. Build a monthly retention calendar for each brand covering product launches, sales, festive drops, and newsletters.

2. Segment customers based on purchase behaviour, browsing activity, location, and lifecycle stage, including new, repeat, VIP, and lapsed customers.

3. Select the appropriate communication channel for each message to reach customers at the right time without over-messaging.

B. Campaign Management & Automation

1. Set up and maintain automated flows, including welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back, and birthday campaigns.

2. Manage promotional, product launch, and newsletter campaigns end to end, from briefing to sending.

3. Write subject lines, copy, and calls to action in each brand's voice.

4. Brief designers on creative requirements for campaigns.

C. Performance Tracking & Optimisation

1. Track open rates, click-through rates, conversions, revenue per send, and unsubscribes for every campaign and automated flow.

2. Conduct A/B testing on subject lines, content, offers, layouts, and send times, and implement winning variations in future campaigns.

3. Prepare monthly performance reports for each brand, highlighting key results and actionable next steps.

D. List Management, Deliverability & Compliance

1. Regularly clean subscriber lists, manage bounces and inactive subscribers, and protect sender reputation and email deliverability.

2. Ensure compliance with consent and opt-out requirements, including India's DPDP Act, TRAI DLT registration requirements for SMS, WhatsApp Business policies, and GDPR requirements for international customers.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Email Marketing and MailchimpOther Requirements:1. 2+ years in email, CRM, retention, or lifecycle marketing, ideally for D2C or eCommerce brands.2. Hands-on experience with at least one of Klaviyo, Mailchimp, BiteSpeed, or Interakt.3. Strong English copywriting, with an ear for brand tone.4. Clear understanding of email and WhatsApp metrics, funnels, and customer journeys.5. Comfort with numbers: reading dashboards and building simple reports in Excel or Google Sheets.6. Ability to manage multiple brands, campaigns, and deadlines without missing details.7. Experience with Shopify stores and their apps and integrations.8. Background in fashion, luxury, or lifestyle brands.9. Basic HTML for editing email templates.About Company:Growify Digital is India's premier e-commerce growth agency specialising in luxury and fashion brands. Founded in 2019 and headquartered in Chhattarpur, Delhi, we are a 100+ member team of growth hackers, tech experts, and digital marketers.

We partner with 150+ of India's most celebrated fashion brands including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Mahima Mahajan, Hazoorilal Legacy, Rahul Mishra, and Gaurav Gupta, to deliver end-to-end digital solutions across Shopify development, performance marketing, social media management, product photography, and customer support. At Growify, interns and freshers don't just assist; they own projects, learn fast, and make a real impact from day one. You'll get hands-on exposure to live brand campaigns, cutting-edge marketing tools, and a culture that runs on curiosity and results.

If you're hungry to grow, this is where you start.

Responsibilities

Key responsibilities:

A. Strategy & Customer Segmentation

1. Build a monthly retention calendar for each brand covering product launches, sales, festive drops, and newsletters.

2. Segment customers based on purchase behaviour, browsing activity, location, and lifecycle stage, including new, repeat, VIP, and lapsed customers.

3. Select the appropriate communication channel for each message to reach customers at the right time without over-messaging.

B. Campaign Management & Automation

1. Set up and maintain automated flows, including welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back, and birthday campaigns.

2. Manage promotional, product launch, and newsletter campaigns end to end, from briefing to sending.

3. Write subject lines, copy, and calls to action in each brand's voice.

4. Brief designers on creative requirements for campaigns.

C. Performance Tracking & Optimisation

1. Track open rates, click-through rates, conversions, revenue per send, and unsubscribes for every campaign and automated flow.

2. Conduct A/B testing on subject lines, content, offers, layouts, and send times, and implement winning variations in future campaigns.

3. Prepare monthly performance reports for each brand, highlighting key results and actionable next steps.

D. List Management, Deliverability & Compliance

1. Regularly clean subscriber lists, manage bounces and inactive subscribers, and protect sender reputation and email deliverability.

2. Ensure compliance with consent and opt-out requirements, including India's DPDP Act, TRAI DLT registration requirements for SMS, WhatsApp Business policies, and GDPR requirements for international customers.