Digital Marketing Specialist

Digital Marketing Specialist with Expertise in Google Analytics and Targeted Email Campaigns Job Type: Full Time Location: IndorePosition Overview: We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in using Google Analytics, email marketing tools, and analytics platforms to design and execute targeted email campaigns. This role involves leveraging data-driven insights to optimize marketing strategies, improve customer engagement, and increase ROI.Key Responsibilities:Google Analytics Management:Set up, manage, and analyze Google Analytics accounts to track website traffic, user behavior, and campaign performance.Generate insightful reports to support data-driven decision-making for marketing strategies.Identify trends and opportunities through data analysis to improve website conversions and user engagement.Email Marketing Campaigns:Create, execute, and optimize targeted email marketing campaigns tailored to customer segments and business goals.Use analytics tools to track email campaign performance, such as open rates, click-through rates, and conversions.Develop and maintain customer lists, ensuring proper segmentation for personalized outreach.Analytics Tools & Platforms:Utilize advanced analytics tools (e.g., Google Tag Manager, HubSpot, Adobe Analytics) to measure campaign effectiveness.Conduct A/B testing and multivariate testing to refine marketing strategies.Provide actionable insights for customer behavior, preferences, and lifecycle.Strategy & Optimization:Collaborate with the marketing team to define digital marketing strategies that align with business objectives.Monitor key performance indicators (KPIs) and adjust tactics to achieve optimal campaign performance.Stay updated with the latest trends in digital marketing, analytics tools, and email marketing best practices.Collaboration:Work closely with the content, design, and sales teams to create cohesive and effective campaigns.Ensure seamless integration of marketing campaigns across channels, including social media and paid advertising.Qualifications/Requirements:Bachelor’s degree in Marketing, Business, Analytics, or a related field.Experience:Proven experience (2+ years) in digital marketing with a focus on analytics and email campaigns.Hands-on experience with Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo, or similar).Proficiency in using CRM tools and platforms like Salesforce or HubSpot is a plus.Skills:•    Skills:•    Strong analytical skills with the ability to interpret complex data and deliver actionable insights.•    Excellent understanding of customer segmentation and targeting strategies.•    Familiarity with A/B testing and optimization techniques.•    Exceptional written and verbal communication skills.•    Preferred Skills:•    Certifications in Google Analytics or related analytics platforms.•    Knowledge of SEO and paid advertising platforms (e.g., Google Ads, Facebook Ads).•    Experience with data visualization tools like Tableau or Power BI.•    Why Join Us?•    Opportunity to work in a fast-paced, data-driven environment.•    Access to the latest marketing tools and platforms.•    Collaborate with a passionate and creative team.