Associate Director - Engagement & Retention Marketing

Job Description:• Create and manage a full funnel marketing strategy for our social partners with a strong focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS, Email, WhatsApp, Paid, Organic and other channels) • Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys. • Create scalable strategies and systems for content personalization. • Establish a strong understanding of the interests and behaviours of our customer segments to build a foundation of user insights to produce actionable recommendations for growing engagement within each segment. • Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business metrics. • Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy. • Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google Search Console, to measure impact of content efforts and diagnose opportunities for optimization. • Understand user pain points and develop a user-first experience through skilled analysis to address consumer needs. • Drive execution and delivery of initiativesAttributes we are looking for:• 2+ years of experience in B2C internet industry is a must• MBA from Tier 1 college or BTech from a renowned college or university is a must• 5+ years of work experience in lifecycle, or growth marketing at a high growth organisation preferably in Fintech or a Social commerce industry• Strong influencer and executioner, with the ability to translate recommendations into results. • Relevant marketing experience of multi-channel Engagement and Retention programs• Experience leveraging a complex marketing automation / email marketing platform.• Strong analytical background and data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings. • Great excellent written and verbal communication skills • Strong results orientation, proven record performing to aggressive growth targets