Senior Social Media Marketing Manager

About the job:Key Responsibilities

1. Performance Marketing & Paid Advertising

Plan, execute, and manage paid advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, LinkedIn Ads, and other relevant advertising platforms.

Develop platform-specific advertising strategies aligned with client objectives, target audiences, and business goals.

Manage campaigns for lead generation, sales, website traffic, brand awareness, retargeting, and conversions.

Conduct audience research, competitor analysis, keyword research, and campaign planning.

Build and optimize campaign structures, ad sets, targeting, bidding strategies, placements, and budgets.

Monitor campaign performance regularly and optimize campaigns to improve cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), and overall conversion rates.

Conduct A/B testing of creatives, ad copies, landing pages, audience segments, and campaign strategies.

Manage advertising budgets efficiently and identify opportunities to scale successful campaigns.

Implement and monitor retargeting, remarketing, and conversion-focused advertising strategies.

2. Digital Marketing Strategy

Develop comprehensive digital marketing strategies for clients across different industries.

Create platform-specific marketing plans based on business objectives, customer personas, market research, and competitive positioning.

Integrate paid advertising with organic social media, content marketing, influencer marketing, and website conversion strategies.

Identify growth opportunities and recommend new platforms, campaign formats, and advertising approaches.

Develop strategies to improve customer acquisition, engagement, lead quality, and conversion rates.

3. Social Media Management & Content Strategy

Plan and oversee social media content calendars across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

Collaborate with content creators, graphic designers, video editors, and account managers to develop effective advertising creatives and organic content.

Provide creative direction for reels, videos, carousels, static creatives, ad copies, and campaign assets.

Ensure content and advertising campaigns are aligned with client brand guidelines and marketing objectives.

Identify platform trends and incorporate relevant opportunities into client strategies.

4. Analytics, Tracking & Reporting

Set up, monitor, and evaluate campaign tracking using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, and relevant platform analytics tools.

Analyze campaign data and identify performance trends, audience insights, and optimization opportunities.

Prepare monthly and campaign-specific performance reports with actionable recommendations.

Track key performance indicators, including impressions, reach, CTR, CPC, CPL, CPA, conversion rates, and ROAS, as applicable.

Evaluate lead quality and coordinate with client teams to understand lead-to-sale performance.

Troubleshoot tracking discrepancies, campaign delivery issues, and performance fluctuations.

5. Client & Team Coordination

Understand client requirements, business models, target audiences, and marketing objectives.

Present advertising strategies, campaign plans, performance reports, and optimization recommendations to clients.

Manage multiple client accounts and campaign timelines simultaneously.

Coordinate with internal teams to ensure timely execution of campaigns and delivery of marketing assets.

Take ownership of campaign performance, communicate challenges proactively, and recommend solutions.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,00,000 - 6,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Google AdWords, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, LinkedIn Marketing, English Proficiency (Spoken), English Proficiency (Written), Instagram Marketing, Facebook Ads and Digital Marketing ToolsOther Requirements:Performance ExpectationsThe selected candidate will be expected to:Develop and execute data-driven advertising strategies.Maintain effective campaign monitoring and optimization practices.Improve campaign efficiency, lead quality, and conversion performance.Provide transparent reporting and strategic recommendations.Take ownership of client advertising performance and contribute to long-term account growth.About Company:Ritu's Ardent is a marketing agency dedicated to transforming brands with the power of Artificial Intelligence. Founded by Ritu Vanagni, our agency combines deep industry expertise with cutting-edge AI technology to deliver unparalleled marketing solutions. We are passionate about helping brands shine brightly on the global stage.

Our major services are social media marketing, branding, package designing, and website development.

Responsibilities

Key Responsibilities

1. Performance Marketing & Paid Advertising

Plan, execute, and manage paid advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, LinkedIn Ads, and other relevant advertising platforms.

Develop platform-specific advertising strategies aligned with client objectives, target audiences, and business goals.

Manage campaigns for lead generation, sales, website traffic, brand awareness, retargeting, and conversions.

Conduct audience research, competitor analysis, keyword research, and campaign planning.

Build and optimize campaign structures, ad sets, targeting, bidding strategies, placements, and budgets.

Monitor campaign performance regularly and optimize campaigns to improve cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), and overall conversion rates.

Conduct A/B testing of creatives, ad copies, landing pages, audience segments, and campaign strategies.

Manage advertising budgets efficiently and identify opportunities to scale successful campaigns.

Implement and monitor retargeting, remarketing, and conversion-focused advertising strategies.

2. Digital Marketing Strategy

Develop comprehensive digital marketing strategies for clients across different industries.

Create platform-specific marketing plans based on business objectives, customer personas, market research, and competitive positioning.

Integrate paid advertising with organic social media, content marketing, influencer marketing, and website conversion strategies.

Identify growth opportunities and recommend new platforms, campaign formats, and advertising approaches.

Develop strategies to improve customer acquisition, engagement, lead quality, and conversion rates.

3. Social Media Management & Content Strategy

Plan and oversee social media content calendars across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

Collaborate with content creators, graphic designers, video editors, and account managers to develop effective advertising creatives and organic content.

Provide creative direction for reels, videos, carousels, static creatives, ad copies, and campaign assets.

Ensure content and advertising campaigns are aligned with client brand guidelines and marketing objectives.

Identify platform trends and incorporate relevant opportunities into client strategies.

4. Analytics, Tracking & Reporting

Set up, monitor, and evaluate campaign tracking using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, and relevant platform analytics tools.

Analyze campaign data and identify performance trends, audience insights, and optimization opportunities.

Prepare monthly and campaign-specific performance reports with actionable recommendations.

Track key performance indicators, including impressions, reach, CTR, CPC, CPL, CPA, conversion rates, and ROAS, as applicable.

Evaluate lead quality and coordinate with client teams to understand lead-to-sale performance.

Troubleshoot tracking discrepancies, campaign delivery issues, and performance fluctuations.

5. Client & Team Coordination

Understand client requirements, business models, target audiences, and marketing objectives.

Present advertising strategies, campaign plans, performance reports, and optimization recommendations to clients.

Manage multiple client accounts and campaign timelines simultaneously.

Coordinate with internal teams to ensure timely execution of campaigns and delivery of marketing assets.

Take ownership of campaign performance, communicate challenges proactively, and recommend solutions.