Performance Marketing Lead (B2C, FinTech),

Strong performance marketer profileMandatory (Experience): Must have 2.5+ years of experience in performance marketing in B2C product companies (preferred Fintech)Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etcMandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2CMandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical toolsMandatory(Company): B2C Product companies (B2C Fintech is highly preferred)PreferredPreferred (Tech Skills 1): Experience with AI/ML platforms for marketingPreferred (Tech Skills 2): Experience with creative automation tools like Canva or PencilPreferred (Tech Skills 3): Exposure to offline acquisition channels